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Digital Marketing PPT (3) (1)

We live in a digital-first world. Every business u2014 big or small u2014 is online. And with that comes the need for professionals who can help brands grow using platforms like Instagram, Facebook, Google, YouTube, and more.<br>Hereu2019s the truth: companies are hiring. Freelancers are thriving. And online businesses are booming.<br>But to be a part of this exciting industry, you need skills u2014 real, practical skills. And thatu2019s exactly what DAAC offers.<br>

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Digital Marketing PPT (3) (1)

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  1. W E L C O M E T O DIGITAL MARKETING Today we’ll explore the world of Digital Marketing. Start Your Slide

  2. About DAAC DAAC is a unit of Doomshell Software, a well-established IT company with 18+ years of industry experience. Training is led by seasoned developers and designers who are actively working in the software industry. Professional corporate trainers ensure real-world relevance. Students benefit from Weekly assignments via the DAAC App Live project assistance Emphasis on practical, hands-on learning Next www.daac.in +91-87641 22221

  3. About Team I’m Digital Gopal, a passionate Digital Marketing Trainer with over 5 years of experience. Currently working with Doomshell Softwares Pvt Ltd, I specialize in helping individuals and businesses master SEO, Social Media Marketing, Google Ads, and more.. Next www.daac.in +91-87641 22221

  4. Digital Marketing Digital marketing is all about promoting products and services using online tools and platforms. Topics we'll cover: Local SEO SEO (Search Engine Optimization) Social Media Marketing Technical SEO Meta Ads (Facebook/Instagram Ads) Google Ads Graphic Design (Canva) Website Design (WordPress) Email Marketing WhatsApp Marketing Affiliate Marketing Dropshipping YouTube Marketing Next www.daac.in +91-87641 22221

  5. What is Digital Marketing? Digital marketing is a strategy used to promote products or services using digital channels such as the internet, social media, email, search engines, etc. Unlike traditional marketing (TV, radio, print ads), digital marketing focuses on the online space where people spend most of their time. Next www.daac.in +91-87641 22221

  6. Why is Digital Marketing Important? Cost-Effective Global Reach Measurable Results: 24/7 Availability Your business can be open at all hours, and marketing campaigns can run 24/7.sive. Digital marketing allows you to reach a wider audience with a smaller budget. You can reach customers all around the world. Traditional marketing can be expensive. Digital marketing allows you to reach a wider audience with a smaller budget. Using tools like Google Analytics, you can track and measure everything (from clicks to conversions). Next www.daac.in +91-87641 22221

  7. Local SEO What is Local SEO? Local SEO involves optimizing your website to rank higher in local search results. This is ideal for businesses with a physical location or target a local audience. Key Components of Local SEO: Visibility in Local Search Results: Helps your business show up when someone searches for local products or services. Google My Business: A free tool that boosts visibility in local search results. Mobile Optimization: Most local searches happen on mobile devices. Next www.daac.in +91-87641 22221

  8. SEO (Search Engine Optimization) What is SEO? SEO (Search Engine Optimization) is the process of improving your website's visibility on search engines like Google. Key Components of SEO: On-Page SEO: Optimizing elements like titles, meta descriptions, images, and content for specific keywords. Off-Page SEO: Building backlinks from other authoritative websites to improve your site’s authority. Technical SEO: your website is fast, mobile-friendly, and easy to navigate. Next www.daac.in +91-87641 22221

  9. Google Analytics Key Features: Real-Time Data: See live user activity on your site. Audience Insights: Understand who your users are and where they come from. Traffic Sources: Know which channels (SEO, social, ads) drive traffic. Conversion Tracking: Measure goals like purchases or sign-ups. Behavior Flow: Analyze how users navigate your site. Next www.daac.in +91-87641 22221

  10. Google Search Console (GSC) Key Features: Search Performance: See impressions, clicks, CTR, and average position. Keyword Data: Find out what people search to discover your site. Indexing Status: Track which pages are indexed by Google. Site Health: Identify crawl errors and mobile usability issues. Next www.daac.in +91-87641 22221

  11. Social Media Marketing What is Social Media Marketing? Social media marketing involves creating content and ads to promote products, engage customers, and grow a brand on platforms like Facebook, Instagram, LinkedIn, and Twitter. Why Use Social Media? Brand Awareness: Share content that resonates with your audience to build brand presence. Engagement: Direct interaction with your audience via comments, likes, shares, and messages. Cost-Effective: Social media marketing can be done on a small budget with the potential for big reach. Next www.daac.in +91-87641 22221

  12. Meta Ads (Facebook & Instagram Ads) What are Meta Ads? Meta Ads (formerly Facebook Ads) allow businesses to target users on Facebook, Instagram, and Messenger with paid advertisements. Why Use Meta Ads? Audience Targeting: Ads can be targeted based on age, location, interests, and behaviors. Ad Variety: Carousel, video, and image ads to create engaging campaigns. Engagement: You can directly interact with users via comments and messages. Next www.daac.in +91-87641 22221

  13. Google Ads What is Google Ads? Google Ads is a pay-per-click advertising platform that allows businesses to show ads on Google search results and its network of partner websites. Why Use Google Ads? Instant Visibility: Ads show up on the first page of Google immediately. Targeted Campaigns: You can target users based on their search queries. Cost-Effective: You only pay when someone clicks on your ad. Next www.daac.in +91-87641 22221

  14. Graphic Design with Canva What is Canva? Canva is an online design tool that allows anyone to create professional-looking designs, even without prior design experience. Why Use Canva? Ease of Use: Drag-and-drop interface that’s beginner-friendly. Templates for Everything: Create everything from social media posts to presentations and flyers. Free and Paid Options: Get started for free, with options to upgrade for premium features. Next www.daac.in +91-87641 22221

  15. Website Design with WordPress Key Features of WordPress User-Friendly Interface: No coding required. Endless Customization: Thousands of plugins and themes for every need. SEO-Ready: Built-in features to enhance your SEO efforts. Mobile-Friendly: Fully responsive design options. Next www.daac.in +91-87641 22221

  16. Email Marketing What is Email Marketing? Email marketing allows you to send personalized messages directly to your audience’s inbox to nurture leads and drive conversions. Why Email Marketing is Effective Highly Personalized: Tailor content based on customer behavior. High Conversion Rate: Emails convert better than social media for B2B and B2C. Cost-Effective: One of the most affordable marketing channels. Next www.daac.in +91-87641 22221

  17. WhatsApp Marketing What is WhatsApp Marketing? A strategy that uses WhatsApp’s messaging service to build direct, real-time communication with customers. Why Use Google Ads? Instant Visibility: Ads show up on the first page of Google immediately. Targeted Campaigns: You can target users based on their search queries. Cost-Effective: You only pay when someone clicks on your ad. Next www.daac.in +91-87641 22221

  18. Career Opportunities in Digital Marketing Digital Marketing Manager SEO Specialist Social Media Manager Oversee and strategize all digital marketing activities for a company or brand. Optimize websites to rank higher in search engine results, improving organic traffic. Manage and grow a brand's presence on platforms like Facebook, Instagram, Twitter, and LinkedIn. PPC Specialist (Paid Ads) Content Marketing Specialist Email Marketing Specialist Create and manage content strategies to attract, engage, and convert a target audience Develop email campaigns that nurture leads and engage existing customers.ies for a company or brand. Focus on running paid advertising campaigns on platforms like Google Ads and Meta Ads. E-commerce Specialist Oversee online stores and improve sales through digital marketing strategies. Next www.daac.in +91-87641 22221

  19. Top Recruiters Next www.daac.in +91-87641 22221

  20. Our Recent Placement Stories Next www.daac.in +91-87641 22221

  21. Our Recent Placement Stories Next www.daac.in +91-87641 22221

  22. Thank You For Attention And any question? www.daac.in +91-87641 22221

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