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San Marco

San Marco. Jared Crabtree Rodney Cruse Ching-Hui Kuan Ryan Michaud Kim Mishkind Shannon Oastler. Mission Statement. “To provide a luxury shopping, dining, and entertainment experience for all patrons who visit this retail oasis.”. Market Direction. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

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San Marco

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  1. San Marco Jared Crabtree Rodney Cruse Ching-Hui Kuan Ryan Michaud Kim Mishkind Shannon Oastler

  2. Mission Statement “To provide a luxury shopping, dining, and entertainment experience for all patrons who visit this retail oasis.”

  3. Market Direction 1 2 3 4 5 6 7 8 9 10 Restaurant (Café Med) White House/Black Market Art Gallery Tiffany Spa • 6. Ann Taylor • Tangerine • Coach • Hugo Boss • Prada

  4. Target Market • Married • Suburban • College Educated • Women • Age range: 35-54 • Annual household income: $80,000+ • Zip codes: 93311 and 93312

  5. Perceptual Map Luxury San Marco High The Marketplace Customer Service River Walk Low High Stockdale Fashion Plaza Valley Plaza Mall East Hills Mall Low

  6. Value Chain

  7. Value Network

  8. Get on the map – literally! • DBA - Street Faire • Arts Council of Kern - 1st Fridays • Historic Preservation Commission

  9. Brand Strategy

  10. Promotion Strategy Pull Strategy Demanding Retail Plaza Demanding Luxury Shops San Marco Café Med, Hugo Boss, Art Gallery, Spa Bakersfield Residents San Marco IMC Plan

  11. Promotion Tools

  12. Total Benefits & Total Price • Retail features: Art Gallery, Boutiques, Spa & Restaurant • High quality • Excellent customer service • Unique products with limited availability in Bakersfield • Image/Status • Unique Architecture • Central location • No debt on original buildings • Renovation & Maintenance • Financing costs to purchase bank building and parking lot

  13. Questions?

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