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Entrepreneurship Business Futures. Presented to the Minnesota Futurists by Duane Byron Carlson David Keenan DBCarlson@comcast.net smalltechnology@gmail.com Equity Investor Technology Consultant November 01, 2008.

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Entrepreneurship business futures l.jpg

EntrepreneurshipBusiness Futures

Presented to the Minnesota Futurists


Duane Byron Carlson David Keenan


Equity Investor Technology Consultant

November 01, 2008

Entrepreneur l.jpg

Some definitions

  • a person who organizes and manages any enterprise, esp. a business, usually with considerable initiative and risk.

  • A risk-taker who has the skills and initiative to establish a business.

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To start off, lets answer some questions

  • Why are you interested in ENTREPRENEURSHIP?

  • Do you have a dream?

  • Have you committed your idea to writing?

  • Have you done any market research? Past and future?

  • Have you ever experienced what market research is about?

  • What is your story? Can you articulate it?

  • Please tell us of your goals!

  • Is this personal endeavor?

  • Do you have associates who support

    your dream?

  • What motivates you?

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More Questions

  • Have you identified a market? Is there a Need?

  • How do you know? Are you sure?

  • Why are you sure?

    • What research have you done?

    • What have you researched recently?

      • Internet searches, One on One visits

      • White papers, Talk with authors

      • Periodicals

      • Books

  • Have you heard presentations? How do ideas develop ?

    • Have you made physical visits to potential customers?

      • Did you develop a interest or need? Did you create a report?

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Market Research

  • Market research demands the determination of real customer wants, needs, opinions and perceptions of customer future needs and wants.

  • You’ll need to talk with the ultimate decision makers. A market exists when a willing buyer and seller agree to the terms and conditions of sale. The price, the quantity, the quality & the delivery.

  • Where and when is the need? Where is the supply?

  • Reminder: Nothing happens until something is sold – If you can’t sell it – It ain’t no good -- Park it for the future.

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Market Research Defined

“Market research is the process of systematically gathering, recording and analyzing data and information about customers, competitors and markets. This data is used to create the business plan, launch a new product or service, fine tune existing products and services, or expand into new markets.

Market research can be used to determine which portion of the population will purchase a product/service, based on demographic variables like age, gender, location, culture and income level.”

Can you translate your data into a sales forecast?

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Market Research Continued

  • What market research have you done? How did you do it?

    • Market trends

      The upward or downward movements of a market, during a period of time. The market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to derive the figures from the number of potential customers or customer segments. Can you forecast sales?

  • What type of data have you collected?

    • Who did you contact? Face to Face?

    • What type of data did you select?

    • Who did you interview?

    • Was their information of value?

    • Did you document your interview?

    • How did you document the data?

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How to Do Market ResearchReading? One on One contact?









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Market AnalysisWhere is the need?


    • Do you plan to PUSH the product or service into an existing market? Push markets sell on price!


    • Do you plan to PULL a solution into a defined market to solve a problem limiting successful production.

      Pull markets sell on performance.


    • A market does not exist?

      • How did you identify the demand.

      • Can you create or define a need?

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More marketing concepts

  • Push marketing requires that one creates, produces products/services and presents them to potential buyers. Such products are often commodities which sell on price. Sellers carry finished goods in stock or use a distribution channel to ensure prompt delivery.

  • Pull Marketing is in response to a need in the current or future markets. Buyer describes problem and seller proposes a specific solution to the problem which seller accepts.

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Pull Marketing continued

  • Upon acceptance, seller makes a limited quantity production run of the product

    or service. Seller makes the delivery and collects upon acceptance. Upon reorder, seller makes more product/services to fill the customs order within lead time.

  • When additional demand occurs and trends up ward, product/service typically becomes a commodity and sells at competitive prices and typically produced by an outsource.

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Additional Marketing Concepts

  • A service market activity is the sale of a unique product/service designed for a specific customer and often delivered via the internet, US Mail, a delivery service or in person. Heavy personal service is often provided to specific locations. Normal lead time does not exist!

    Partial pre payment is often required. Final payment is made after acceptance by buyer

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Defining the Type of Markets

  • Types of markets are often determined by the following questions.

    • What is it?

    • What is the need?

    • Who is going sell it?

    • Who is going to buy it?

    • Who is going to use it?

    • What problem will it solve?

    • Who is going to pay for it and when and how?

    • How quickly must the delivery be made for buyer acceptance?

    • What is the price point?

    • What is the desired quality level?

    • Will there be repeat business?

    • How frequent will the demand be?

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Medical MarketExample

  • Bioabsorbable Plastic stent

  • Second generation of drug coated stent to address the thrombosis problem

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  • What conclusions have you come to?


    • Do not pursue idea, File research for latter review.

    • Continue researching the identified market.

    • What size is the market in volume, time and dollars? How much can you capture?

    • Have you created a business plan?

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Business Plan Elements

  • Executive summary, TWO Pages Maximum!

  • Market, Sales and Earnings by periods, Week, Month, Quarter, Year

  • Team Members, Skills, Education & Experience.

  • Facility, Location, Square feet, Special requirements, adequate size and adaptable

    for the future.

  • Financing, Funding, Financial Statements Intellectual property and Venture investments.

  • Liquidation

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The Executive Summary of a BUSINESS PLAN

  • The Executive Summary shall not exceed two pages!

  • The Executive Summary’s purpose is to get the reader to read the balance of the business plan.

  • Example:

    • WYZ corporation was organized by Mr. Jones to address “the problem” in ABC market. XYZ corporation/LLB has designed to“………….” and will manufacture/produce it in their facility located at “123 Front Street, Any town, State, 55110, with a management team selected for their start up experience and management skills developed in other companies of similar nature.

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Market Assessment of a BUSINESS PLAN

  • What size is the identified market? Can you forecast its sales?

    • If so how much sales/revenue by what time periods?

  • Please remember that, nothing happens until something is sold.

  • Describe your market research in detail.

    How you did it? Who did it? How was


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Sales Plan of a BUSINESS PLAN

  • Can you personally sell?

  • Can you walk away with the order?

  • Can you train others to sell?

  • Will you be willing to step aside for someone else to take the business to the next level?

    • If not, do you have an associate who can sell?

    • Will you accept other’s skills where yours are short suited?

  • Are you a leader and a team member?

    • Is the ultimate goal good for the team or do you need to be the HERO? What is your management style?

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Entrepreneur/ Chief Executive Officer

  • What is your work experience? Sales/marketing? What is your market vision? Can you see over the horizon/around the corner?

  • What do you bring to the table?

    • What major objectives have you accomplished? Where and how many. Are you a natural leader?

  • What is your formal education?

    • Degrees?, Industry Certifications?

  • Do you have native ability to sell and lead?

    • Do you know how to do things intuitively?

      • Do you “Just know” what action needs be taken?

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Team Membersof a BUSINESS PLAN

  • Have you, the CEO, selected other team member candidates to support your goals?

    • What skills do you need from them?

    • What skills have they developed over what period of time?

    • Are they team players or they ego driven?

    • What is their home life and social background?

  • In what geographical area did they develop their marketing and management skills?

    • Why are they in their location/will they relocate to

      your area?

    • Do they plan to stay in your location, if so how long?

    • Do they have the skill to train junior staff?

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Resumes & Biographical Sketches

  • Sales & Marketing, Degreed, specific market experience, Start up experience

  • Design Engineering & documentation, masters degree, patents, startup experience

  • Operations, Process Control, Production, Gross profit Maintenance, Process Engineer, Materials & Outsourcing

  • Finance, CPA, Intellectual Property

  • Quality Assurance, MBA, Six sigma

  • Human resources, Liberal Arts, MBA Psychology

  • Regulatory Affairs, FDA Interface. Science background

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Example Storyfor a BUSINESS PLAN

Our market research has identified the following need………………. in the ……………………market.

We will pull our/solution/product/service into the market to solve the market identified problem at a gross profit of………….%.

We will maintain profit margins over the life of each product to enhance cash flow for the next product identified by marketing.

We plan to be successful in our chosen market by implementing our sales and marketing plan based on our market research.

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Projected Financial Documentsfor a BUSINESS PLAN

  • Income statement, Projected Income and Expenses by period for the next five years

    produced on demand.

  • Balance Sheet, Projected Assets & Liabilities

    by period for the next five years produced

    on demand.

  • Cash Flow Statement, Projected cash flow by

    period for the next five years produced on demand

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Fund raising for a BUSINESS PLAN

  • WYZ Corporation will raise operating funds from……Initial Public Offering

  • XYZ Corporation will obtain debt financing

    from financial angels and venture capitalists

  • XYZ Corporation will raise operating funds

    from Private placements

  • XYZ Corporation will raise initial start up

    Funds from Founder, Friends and Family

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Long term Liquidity Goalsfor a BUSINESS PLAN

  • Initial Public Offering.

  • Private Funding, Founder, Friends & Family.

  • Sale thru Private Funded Acquisition.

  • Privately Held, Entrepreneur Financed.

  • License Technology and Collect User Fees to

    Create Cash Flow.

  • Liquidation, sale, merger, acquisition.

  • Continued operations.

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HP Memristor Team

  • New electrical component invented – memory resistor

  • Theorized in 1971, to provide conceptual symmetry Resistors, Capacitors and Inductors

  • Developed 2008

  • R. Stanley Williams' solid-state memristors can be combined into devices called crossbar latches, which could replace transistors in future computers, taking up a much smaller area.

  • They can also be fashioned into non-volatile solid-state memory, which would allow greater data density than hard drives with access times potentially similar to DRAM, replacing both components. HP prototyped a crossbar latch memory using the devices that can fit 100 gigabits in a square centimeter

  • What will its impact be on future circuits

  • Who will use it first

Soruces: http://en.wikipedia.org/wiki/Memristor,


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Crystal Pierz Marine

  • How does one cope with reduced sales due to limited financing?

  • Sales are down. Fight sales fatigue with

    • Training

    • Reset incentives toward maintaining relationships

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Abengoa Bioenergy

  • State of Oklahoma is planting 1,100 acres of switchgrass

  • Abengoa Bioenergy, Hugoton KS, is building a biorefinery nearby, online by 2010

  • Listed on Madrid Stock Exchange

  • #1 Ethanol producer in Europe 142 MG (+ 66 MG under construction)

  • #5 Ethanol producer in US 198 MG capacity


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Abengoa Bioenergy

  • Abengoa and OK realized… “Rising food costs recently resulted in a pushback against renewable fuels. However cellulosic ethanol from sources like swithgrass and sorghum are noncompetitive with food sources for animals and humans and remove cellulosic ethanoll from the discussion” David Fleishaker, OK Sec of Energy

Source: News clipping

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New Heart Team

  • Doris Taylor & Harald Ott University of Minnesota scientists will create a better heart.

  • Beat organ rejection by flushing a donor heart with detergents to leave a matrix of protein fibers, the extracellular matrix (ECM)

  • Flowing stem cells and progenitor cells with oxygen and nutrients through the heart allows growth of new, compatible tissues and a beating heart

  • Will the U of M see fit to commercialize their achievement?

  • How will they license it to entrepreneurs so it can be marketed with earnings being returned to the university?

Source: M magazine Spring 2008

Video https:mediamill.cla.umn.edu/mediamill/embed/7316

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  • Developing nano-enabled polymer photovoltaic materials that are lightweight, flexible and more versatile than traditional solar materials.

  • Proprietary materials and low cost manufacturing processes, allow an entirely unique solar material.

  • New breed of coatable, flexible, plastic photovoltaics can be used in a wide range of applications where traditional photovoltaics cannot compete.  

  • Founded 2001

  • Over 70 staff in the US, Europe, and Asia

  • Global headquarters in Lowell, Massachusetts


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Konarka continued

  • Based on the work of the late Dr. Sukant Tripathy, a materials scientist and professor at UMASS Lowell, and Dr. Alan Heeger, a 2000 Nobel Laureate in Chemistry.

  • Research team discovered a new technology for materials processing at relatively low temperatures that enabled the use of a wide variety of low-cost polymers as the top and bottom surfaces of the photovoltaic cell.

  • It also enabled the photovoltaic cells to be manufactured at high speed using coating and printing technologies.

  • The technical innovations have led to investments of $104 million in private capital and $18 million in government research grants to date.

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Konarka’s Power Plastic

  • Standard products

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Konarka continued

  • Konarka Opens World’s Largest Roll-to-Roll Thin Film Solar Manufacturing Facility with One Gigawatt Nameplate Capacity

  • Former Polaroid Facility in New Bedford, Mass. Prepares Konarka for Large Scale Production of Power Plastic® Thin Film Photovoltaics Lowell, Mass. – Oct. 7, 2008

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Startups, VC firms turn to new frontiers in medical technology

Source: Katharin Grayson, May 2008 http://twincities.bizjournals.com/twincities/stories/2008/06/02/focus1.html#1

See next slides for detail

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Startups, VC firms turn to new frontiers in medical technology


CoAxia Inc.

Raised $11.5 Mil Q1 ’08 Makes products to lesson

stroke severity NeuroVasx, Inc.

Raised $8.5 Mil in Q4 ’07, and more than $13 Mil since founding in1997

Developing treatment for a less common form of stroke


Orasi Medical

Raised $2.4 Mil Q4 ’07

Developing tech to diagnose

Alzheimer’s disease


GraftCath Inc.

Raised $11.9 Mil Q1 ’08 Makes

devices for dialysis patients Cardiovascular

Systems Inc.

Raised $18 Mil in Q3 ’07, pre IPO, makes devices that clear plaque out of arteries


Intellus Medical Inc.

Raised $4.5 Mil Q4 ’07

Developing med. device

to treat sinus inflammation


RespirTech Inc.

Raised $1.25 Mil Q1 ’06 Makes devices that treat chronic lung disease


Raised $21 Mil in Q4 ’07, technology that helps with early detection of lung cancer

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Startups, VC firms turn to new frontiers in medical technology


Acorn Cardiovascular Inc.

Raised $21.6 Mil Q4 ’07

Devices to treat congestive heart failure

Artitech Inc.

Raised $22 Mil in Q3 ’07,

treating atrial fibrilation


Anulex Technologies Inc.

Raised $37 Mil Q4 ’07

Developed device to treat back pain


Iasis Medical Inc.

Raised $1.5 Mil Q4 ’07

Developed device to treat gynecological disorders

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Hot 100 Company 1-5 technology

RankCompany Name/Description


1 Simply Self StorageSelf-storage facilities

Industry: Miscellaneous Services 2007 Sales: $109.1 million

2 BlueStar Energy ServicesElectricity supplier

Industry: Miscellaneous Services 2007 Sales: $171.5 million

3 Bills.comOnline personal financial information

Industry: Financial Services 2007 Sales: $43.5 million

4 HemCon Medical Technologies Inc.Medical products

Industry: Health 2007 Sales: $39.5 million

5 Global Water ResourcesWater and wastewater utility Industry: Natural Resources 2007 Sales: $26 million


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Hot 100 Company 6-10 technology

RankCompany Name/Description


6 MXenergyNatural gas and electricity supplier

Industry: Natural Resources 2007 Sales: $703.9 million

7 HealthTrans LLCPharmacy benefit-management services

Industry: Business Services 2007 Sales: $182.2 million

8 Litle & Co. LLCOnline payment processor

Industry: Financial Service 2007 Sales: $94.2 million

9 Deep Marine TechnologySubsea services for the offshore oil and gas industries

Industry: Natural Resources 2007 Sales: $55 million

10 SGISGovernment contracting, IT and professional services

Industry: Government Contractors 2007 Sales: $62 million


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MN Fast 50 Company 1-5 technology

1 Anytime Fitness Inc.

CEO Jeff Klinger Co-ed health club chain

Founded 2002, 80 employees, 2007 $13.1 million (348%)

2 Tactile Systems Technology Inc.

CEO: Jeff Mattys Home therapy products for lymphedema

Founded 1995, 63 employees, 2007 $6.1 million (341%)

3 Knowledge Infusion

CEO: Jason Averbrook Strategic Mgmt Consulting

Founded 2004, 25 employees, 2007 $5.1 million(228%)

4 LogiSolve Consulting

Partners: Kelly Wendt + 7 eRx, Ag, Mgmt and Technical Consulting

Founded 1999, 130 employees, 2007 16.5 million (218%)

5 White House Custom Colour Inc.

CoCEOs Michael Hanline & Webb White Photo and press printing for pros

Founded 1978, 225 employees, 2007 $33 million (204%)

http://www.bizjournals.com/twincities/stories/2008/10/20/daily46.html 27Oct08

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MN Fast 50 Company 6-10 technology

6 Natural Resource Group

CEO Emily Grothe, Public affairs support, permitting & compliance svcs to energy industry

Founded 1992, 201 employees, 2007 $73 million (203%)

7 GetWireless

CEO Brian Tanney, cellular distributor AirLink & Telular

Founded 2001, 6 employees, 2007 $5 million (194%)

8 eCapital Advisors

Partners Jim Plantan, Lisa David, management consulting

Founded 2001, 28 employees, 2007 $6.2 million (190%)

9 Olson

CEO John Olson, branding, advertising and PR services

Founded 1992, 165 employees, 2007 $44.1 million (176%)

10 CotterWeb Enterprises Inc.

CEO Daren Cotter, consumer online loyalty Inbox Dollars.com, SendEarnings.com

Founded 2000, 30 employees, 2007 $12.4 million (173%)

http://www.bizjournals.com/twincities/stories/2008/10/20/daily46.html 27Oct08

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Manny Villafana technology Serial Entrepreneur

  • Villafana claims he likes to start companies.

  • At last count, the 50-year-old (now 67) had started four businesses, which now employ more than 2,500 people.

  • Villafana formed his first venture, Cardiac Pacemakers Inc., in 1972. Now part of a division of Eli Lilly & Co., Cardiac Pacemakers posted sales of $200 million (1990). When its board rejected an idea for an improved artificial heart valve, he said, "OK, fine, I'll take it." In 1976 St. Jude Medical Inc., now a $200-million (1991) company, was born.

The Entrepreneur of the Year 1991, Inc. Magazine


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Manny Villafana technology

He's founded several other companies to develop and manufacture health care products, including GV Medical, ATS Medical and CABG Medical.

In 2006 he founded Kips Bay Partners, a medical technology venture capital firm that has closed.

Currently he leads Kips Bay Medical, developing cardiovascular products.


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Manny Villafana technology

  • Manny Villafana is the best marketer I have met. He was born poor in Spanish Harlem to immigrant parents.

  • He has a limited formal education and relies on his native ability. Even though he never completed college, he has been honored as a Living Legend in Medicine Award recipient, the National Medical Entrepreneur of the Year in 1990, and a grand prize recipient of the Mediterranean Institute of Cardiology.

  • His market ability is so good that his sales forecasts were within 90% each month when I did the master production schedule at St. Jude Medical, Inc.

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Alan Bignall technology

  • CEO, ReconRobotics Inc.

    • 1985 MBA St. Thomas, 2007 Entrepreneur in Residence

    • Former CEO, Visual Interactions Inc, software

    • Former owner, Consulting Advisory Group LLC

    • Featured in a Star Tribune story about four former Fingerhut executives, including Bignall, who launched Growth Ventures Group, a Minneapolis-based investment firm that partners with private investors to buy retailers and turn them around.

Sources: St. Thomas Alumni page and ReconRobotics documents

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Alan Bignall technology

  • Alan immediately impresses you with his knowledge of markets.

  • He stands well over six feet tall, weighs over 300 pounds and speaks with an English accent.

  • He has multiple industry experience and knows how to build corporate teams.

  • His ultimate goal is to own a baseball team.

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ReconRobotics Inc. technology

  • Minneapolis-based ReconRobotics Inc. is a new company that has been formed to commercialize patented field-proven technology developed in the University of Minnesota Distributed Robotics Laboratory.

  • The company designs, manufactures, deploys and supports miniature robotic systems and distributed robotic teams. These robots are specifically designed to provide real time information in hazardous or restricted space areas, for military, police and commercial markets. 


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ReconRobotics technology

  • ReconRobotics Introduces Throwable, Mobile Reconnaissance Robot With Night Vision CapabilitiesThe Recon Scout is designed for a broad range of military, police and security applications. It does not require any specialized training to operate, and it may be carried on a belt or tactical vest. Throw it into any dangerous, hostile or confined environment and you’ll instantly get critical visual intelligence that can save lives and reduce property damage.


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Gale Ward technology

  • Gale Ward was born on the east coast. Her maiden name was Italian and she had supper at 6:00 pm with her family

  • Gale quit a marketing job when she found her employer was using company funds for his personal use.

  • The product was a temperature control box. I said, “Good for organ transport.”

  • She said, “No Duane, the market is for transporting pharmaceuticals. Do you know the cost of a drug shipment that becomes warm?”

  • Focus

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Bruce Thomson technology Serial Entrepreneur

  • Bruce Thomson, CEO

  • Started - Proex, Title Wave, Movilla, PemTom, Archiver's, Leonardo’s Pizza and he's still coming up with ideas at age 75.

  • Now Solo Pizza Cafe, in quick lunch pizza market.

    • 65 employees, $2Mil revenue

    • Locations: Inver Grove Heights and Plymouth

  • Sources

    • Star Tribune article - Dick Youngblood 2003

    • Minneapolis/St. Paul Business Journal Liz Riggs 17 Oct 2008

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Solo Pizza Cafe technology

National market research

How much people typically spend for lunch

How quickly they want their food

Their edge

Developed a fast-baking oven

Former Pillsbury food scientist developed dough

  • Source

    • Minneapolis/St. Paul Business Journal Liz Riggs 17 Oct 2008

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Botanic Oil Innovations, Inc. technology

  • Spooner, WI

  • 10 employees

  • ImmunoViva nutritional supplements

    • Recognized that the world of dietary supplements was characterized by over-promise and dubious claims. We wanted no part of that.

    • Have not pursued FDA approval of product benefits despite UM studies showing value

    • Need help


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Tom Petters technology

  • An example of what not to do!

  • Do not engage in any activity which is morally ethically or legally wrong.

  • There is no personal gain worth compromising my personal freedom, not to mention the personal pain suffered by innocent participants who did not make the bad decisions

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Entrepreneurial Tasks technology

  • Identify the Market, with personal contacts/face to face data collection.

  • Build the Team. Select those skilled team members who will implement your product strategy.

  • Sell / Communicate the “solution to a problem” to your customer and your team who will pull together with you to create a successful venture. Garner the sale and repeat orders.

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Why am I involved? technology

  • My personal goal is to help fund the formal college education of five granddaughters. I need capital gains to help reimburse their expenses at well recognized private schools who will enhance their native abilities.

  • Photo of

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Supreme technology Compliment from an Associate

The phone rings and the speaker says,

“ I think you should know about this one “