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Enhancing Public Engagement in World Heritage through Effective Communication

This workshop, held in Tbilisi, Georgia, focused on utilizing the Periodic Reporting exercise as a strategic opportunity to elevate public awareness, involvement, and support for World Heritage sites. Participants developed communication strategies to facilitate the exchange of views among conservation professionals and fostered partnerships at the site level. Key discussions included promoting World Heritage status, leveraging the exercise to enhance public awareness, and engaging national and private sectors in heritage protection initiatives.

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Enhancing Public Engagement in World Heritage through Effective Communication

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  1. The Periodic Reporting exercise as an opportunity to improve public awareness, involvement and support for World Heritage through CommunicationAnna SidorenkoFocal Point CESEEEurope and North America UnitUNESCO World Heritage CentreWorkshop of National Focal Points of Central, South-East and Eastern European Countries Second Cycle of the Periodic Reporting ExerciseTbilisi, Georgia, 14 – 16 November 2012 ”the 4th C”

  2. ”the 4thC” : PR as an opportunity • - Develop or update communication strategy • - To establish appropriate communication indispensible for the mutual exchange of views between professionals concerning conservation problems • Develop networks, including network of WH sites • Enhance communication skills • Develop partnerships at the on-site level • To enhance communication with the World Heritage Centre and the Advisory Bodies

  3. ”the 4thC” : Discussion platform • Did you ensure that World Heritage status is adequately marked and promoted on-site? • How to effectively use the Periodic Reporting exercise as an opportunity to raise public awareness? • Have national, public and private foundations or NGOs been established to contribute to the protection of the World Heritage?

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