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Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize

Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize. Iryna Liashchuk Head of Marketing at Zigi. The session will cover:. Why the market needed a new approach How Zigi works Driving user engagement Unlocking huge retail ad budgets.

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Virtual Goods, Morning Coffee and Location How This Mix Can Help You Retain and Monetize

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  1. Virtual Goods, Morning Coffee and LocationHow This Mix Can Help You Retain and Monetize IrynaLiashchuk Head of Marketing at Zigi

  2. The session will cover: • Why the market needed a new approach • How Zigi works • Driving user engagement • Unlocking huge retail ad budgets

  3. Freemium is how the money will be made on mobile

  4. Most mobile game users leave during the first 30 days

  5. Over 95% of users don’t pay

  6. Users are always close to retail locations

  7. The Freemium Pressure Cooker Game Instruments Medium When you pressure users, they start to leave Low High Pressure to buy in-game items Broad reach through Freemium model Sellingitems MonetizedUsers

  8. How Zigi Works

  9. User is notified when near a Zigi spot Patents pending

  10. User is notified when near a Zigi spot Patents pending

  11. Map shows the closest sponsored places Patents pending

  12. Walking to Zigi spot Patents pending

  13. In-game reward gets unlocked automatically Patents pending

  14. Sponsor can present a special offer Patents pending

  15. DrivingEngagement

  16. Key things improving retention: • Giving non-payers access to full game experience • Not pressuring to buy or watch ads • Re-engaging users during the day

  17. Free Samples Lead to Purchase 1 2 3 Patents pending

  18. Unlocking huge retail ad budgets

  19. Zigi Is A New Pool Of Ad Dollars Retailers are the highest advertising spenders $21.5B $1.8B $1.6B $1.7B $1.5B $1.5B

  20. Zigi’s value for retailers: Reach & branding Foot traffic Store Revenue Patents pnding

  21. Thank you for attention! Get in touch if you have questions: iryna@zigi.com www.zigi.com

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