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How to Advertise a Small Business

To advertise your small business and make the most of your marketing budget, you need smart advertising and marketing strategies to get in front of your customers.<br>

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How to Advertise a Small Business

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  1. OPTIMIZE FOR LOCAL SEARCH WEBSITE DESIGN A custom-designed website with accurate information, and attractive pictures can serve as an information source for your customers and a lead generation tool. Optimize your business website in order to get found by local search users. A large percentage of Google queries are location- based. This gives your business much more visibility and adds more depth to local search results. 1 2 HOW TO ADVERTISE A SMALL BUSINESS 3 4 SOCIAL MEDIA ADVERTISIN G EMAIL MARKETING Advertising on social media platforms such as Facebook and LinkedIn allow you to target specific demographics and pinpoints you to the people you’ve not reached out to. This eliminates the extemporaneous clicks from consumers browsing or searching for information. Use your newsletter to provide your customers with valuable and relevant information. This makes your business the one they remember when they're ready to buy. Once in a while, you can send a promotion, say an online coupon that they can use to get a discount.

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