Persuasive media literacy unit vocabulary
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Persuasive & Media Literacy Unit Vocabulary . The main argument. Should be easily identifiable and clear to the reader. Central Argument. A clearly expressed or observable message, especially in advertising. Explicit Message.

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Implicit message

A message that is advertising.not directly expressed, but rather implied, and nonetheless understood either consciously or unconsciously (often used in advertising).

Ex: A perfume ad

showing attractive

people.

Implicit Message


Policy speech

A speech that explains a problem and proposes a solution. advertising.

In a policy speech, look for the central argument. Look for a clear statement of the problem and evidence that supports a proposed solution. It should be supported by facts, quotes, statistics, and examples.

Policy Speech


Remember an argument may be constructed using

Argument By Analogy advertising.

Argument By Authority

Argument By Cause and Effect

Remember: An Argument May be constructed using:


Level of formality

Informal? Formal? Words and facial expressions will help to determine this. Think about your audience to decide level of formality.

Examples:

Informal: “I love your cooking show! It would be awesome if you could send me some of your recipes!”

Formal: “ I have always enjoyed cooking. I watch your show to learn new recipes and to learn cooking techniques. I would appreciate it if you could share some of your recipes with me.”

Level of formality


Consumerism

The preoccupation of society with buying goods. determine this. Think about your audience to decide level of formality.

Consumerism


Media

Collected sources of information including newspapers, television, and the Internet.

Media


Editorial

Express the opinion of a writer on a particular topic. television, and the Internet.

It is a leisure type of reading

It is persuasive

Written for a general or specific audience

A writer’s opinion on a current issue

Editorial


You should already know these words

Advertising television, and the Internet.

Persuasion

Audience

Purpose- Persuade? Inform? Entertain?

Tone- Writer’s attitude toward their subject

You should already know these words: