Persuasive media literacy unit vocabulary
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Persuasive & Media Literacy Unit Vocabulary - PowerPoint PPT Presentation

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Persuasive & Media Literacy Unit Vocabulary . The main argument. Should be easily identifiable and clear to the reader. Central Argument. A clearly expressed or observable message, especially in advertising. Explicit Message.

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Implicit message

A message that is advertising.not directly expressed, but rather implied, and nonetheless understood either consciously or unconsciously (often used in advertising).

Ex: A perfume ad

showing attractive


Implicit Message

Policy speech

A speech that explains a problem and proposes a solution. advertising.

In a policy speech, look for the central argument. Look for a clear statement of the problem and evidence that supports a proposed solution. It should be supported by facts, quotes, statistics, and examples.

Policy Speech

Remember an argument may be constructed using

Argument By Analogy advertising.

Argument By Authority

Argument By Cause and Effect

Remember: An Argument May be constructed using:

Level of formality

Informal? Formal? Words and facial expressions will help to determine this. Think about your audience to decide level of formality.


Informal: “I love your cooking show! It would be awesome if you could send me some of your recipes!”

Formal: “ I have always enjoyed cooking. I watch your show to learn new recipes and to learn cooking techniques. I would appreciate it if you could share some of your recipes with me.”

Level of formality


The preoccupation of society with buying goods. determine this. Think about your audience to decide level of formality.



Collected sources of information including newspapers, television, and the Internet.



Express the opinion of a writer on a particular topic. television, and the Internet.

It is a leisure type of reading

It is persuasive

Written for a general or specific audience

A writer’s opinion on a current issue


You should already know these words

Advertising television, and the Internet.



Purpose- Persuade? Inform? Entertain?

Tone- Writer’s attitude toward their subject

You should already know these words: