MARKETING STRATEGY O.C. FERRELL • MICHAEL D. HARTLINE. 1. Marketing in the New Economy. Power Shift to Customers Massive Increase in Product Selection Changing Value Propositions Shifting Demand Patterns New Sources of Competitive Advantage Privacy, Security, and Ethical Concerns.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Marketing in the
Five Privacy Criteria:
Placement of Notice
SecurityThe Children’s OnlinePrivacy Protection Act (COPPA)