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LABU 2052 Library Workshop

LABU 2052 Library Workshop. City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market. HKUST Library. Background.

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LABU 2052 Library Workshop

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  1. LABU 2052 Library Workshop City Telecom: The Battle Royale for Hong Kong’s Free-to-Air TV Market HKUST Library

  2. Background Ricky Wong Wai-kay (王維基), chairman and founder of City Telecom (HK) Ltd, now known as Hong Kong Television Network Limited (HKTV), asked you to set up a team to formulate a business planproposing recommendations to manage the challenges faced by CTI in the Free-to-Air TV market.

  3. Business Proposal Overview of the Current Situation Strategic Options Recommendations of the Best Strategy Implementation Plan

  4. Concept Mapping http://www.youtube.com/watch?v=KhgxuNvbNrA HKUST Library

  5. Concept Mapping • Recommendations & • Implementation HKUST Library

  6. Concept Mapping – Current Situation HKTV Competitors (TVB, ATV) • Ricky Wong • Digital Television • TV & MultimediaProduction Center • Programs • Social media/interactive • Monopoly • Market Share • TV channels • TV genre • SWOT CurrentSituation General Public(Audience) Hong KongGovernment • Penetration Rate • Demographic Profile • Consumption Habits • Satisfactory Rate • Licensing • Regulations

  7. Information Resources Current Situation (HKTV, TVB, ATV, etc) • Case itself • Company Websites (About us, Latest News, Press, etc) • News/Opinions on LexisNexis AcademicLibrary Home > Databases > L > LexisNexis Academic > select Newsfrom the left column > All News > enter Search Terms > Date (last 2 years) > Major World Publications (or South China Moring Post) HKUST Library

  8. Information Resources Current Situation (HKTV, TVB, ATC, etc) • News/Opinions on WiseNewsLibrary Home > Databases > W > WiseNews> Wisers Information Portal (upper right)> Search Term: 電視牌照Date: 2010-01-01 to latestRegion: Hong KongDatabase: AllSearch within: 競爭 HKUST Library

  9. Information Resources Current Situation (HKTV, TVB, ATC, etc) • SWOT Analysis - Library Home > Databases > E > Ebscohost > select Business Source Premier> Company Profiles (top) > enter company name (e.g. PCCW or i-cable) Source: Wikipedia

  10. Information Resources Web Resources • How to construct a better search on Google • Limit your search results to government and academic organizations, e.g. Television broadcast site:.gov.hk Television survey site:.hku.hk or site:.edu.hk HKUST Library

  11. Concept Mapping – Strategic Option • Repeat previous steps and develop related concepts • Look at the television broadcasting industry in other places to gather different ideas: • Library Home > Databases > E > Ebscohost > select ASP and BSP > Search Terms: television and broadcast* and (future or trend*) HKUST Library

  12. Wrap Up • Effective searcher is good at both web and database searching • More databases are available at http://library.ust.hk/info/databases/ • LABU 2052 search guide is also available at http://libguides.ust.hk/labu2051-2013/ HKUST Library

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