02 IAT 102 Graphic Design
02 Typography Typeface Spacing
Typography Content and images taken from: Lupton’s Thinking with Type, Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design
metal type Gutenberg’s moveable Type in Europe (1453-1455 A.D.)
Typographic design is not only an act of mark making, but also of spacing. Letterpress technologya classic typographic page
Leading refers to the thin strips of lead that divide the horizontal lines of type. A font size is determined by the entire piece of metal. Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.
Typeface Content and images taken from: Craig’s Designing with Type and Saffer’s Designing for Interaction
Typefaces commonly called fonts categorized into two groups called serif sans-serif
Serif typefaces are easy to read and are excellent for long passages of text (e.g. books) Sans-serif typefaces are generally used for shorter passages of text and for text that is meant to be scanned quickly (e.g. signage) (top) Garamond circa 1500s and (bottom) Gill Sans 1927 typeface
Old Style Font: (Centaur) - Axis inclined - Moderate contrast
Transitional Font: (Baskerville) - Axis vertical - Moderate contrast
Modern Font: (Bodoni) - Axis vertical - strong contrast
Egyptian Font: (Rockwell) - low contrast - strong serifs
Sans Serif Font (Grotesque): (Helvetica) - no serifs
if the first line of a paragraph appears on its own at the bottom of a page, we call it an orphan orphan
Typeface is an important choice in any visual interface, providing not only a platform for useable, readable, and clear labels and text, but also personality.
“Typography is mostly an act of dividing a limited space.” Willi Baumeister, 1923.
Character spacing (kerning) Word spacing Linespacing (leading)
Flush left: the vertical alignment may seem irregular, especially when the first letter in each line is a cap. Letters having straight vertical strokes, such as B, E, F, H, I, M, N, P and R, align perfectly, while IRREGULARCAP LETTERSSUCH AS A, C,J, O, T, V, W,AND Y, MUST BE ALIGNED OPTICALLY. kerning
Announcements: • Pop Quiz next week • Recognize fonts, Lupton, classification p. 42 • Read Sturken, Practices of looking