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UC PUBLICATIONS AND PLATFORMS

UC PUBLICATIONS AND PLATFORMS. PUBLICATIONS AND PLATFORMS. University Communications Editorial communications: Doug Haddix Brand and marketing: Jacquie Aberegg Interactive: Ted Hattemer Media relations: Haddix and Gary Lewis Operations: Raegan Schneider

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UC PUBLICATIONS AND PLATFORMS

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  1. UC PUBLICATIONS AND PLATFORMS

  2. PUBLICATIONS AND PLATFORMS • University Communications • Editorial communications: Doug Haddix • Brand and marketing: Jacquie Aberegg • Interactive: Ted Hattemer • Media relations: Haddix and Gary Lewis • Operations: Raegan Schneider • Relationship management: Karen Patterson and Steve Proctor

  3. PUBLICATIONS AND PLATFORMS • Editorial communications

  4. PUBLICATIONS AND PLATFORMS • EdComm’s role • Build awareness of the university’s excellence by sharing compelling content in our publications and on our platforms. • Inspire and encourage engagement with our audiences--including students, faculty/staff, alumni and friends. • Provide support for efforts that strengthen Ohio State’s fundraising and engagement efforts.

  5. PUBLICATIONS AND PLATFORMS • Building awareness • Internal publications and platforms • External publications and platforms • Specialty publications

  6. PUBLICATIONS AND PLATFORMS • Internal

  7. PUBLICATIONS AND PLATFORMS • onCampus (print) • Published every other week from August to May and once a month in June and July • Faculty, staff, student and event news • Jeff McCallister (.32) and Adam King (.1088)

  8. PUBLICATIONS AND PLATFORMS • OSU Today (email) • Published five days a week during the school year and three days a week over the summer • Faculty, staff, student and event news • Submissions to osutoday@osu.edu • Randy Gammage (.2)

  9. PUBLICATIONS AND PLATFORMS • Buckeye Net News (email) • For undergraduate students • Student content and a message from Dr. J • OSU Weekly (email) • For graduate students • Both student publications are produced in partnership with Student Life. • NOTE: Both published once a week on Sundays and edited by Randy Gammage (.2)

  10. PUBLICATIONS AND PLATFORMS • University Communications site • ucom.osu.edu • Blog • Best practices • Staff listing • Policies and procedures • Kristen Convery (.3)

  11. PUBLICATIONS AND PLATFORMS • External

  12. PUBLICATIONS AND PLATFORMS • Ohio State Alumni Magazine (print) • Published six times a year for Alumni Association members • What is an Alumni Association member? • Stories about research, faculty, students and alumni as well as stories that enhance Ohio State’s national reputation • Lynne Bonenberger (.1) and Terri Stone (.306)

  13. PUBLICATIONS AND PLATFORMS • osu.edu • Interactive digital storytelling that enhances Ohio State's national reputation and focuses on major Ohio State messages, including student success, research prowess, and Buckeye profiles • Feature stories feed social media efforts; timing is key. • Watch, news, and events area give space for video, social media, events promotion • Kristen Convery (.3) and Monica DeMeglio (.1)

  14. PUBLICATIONS AND PLATFORMS • Leaders’ Impact • Published two times a year for major donors • Stories that illustrate the ways donor support creates opportunities for students and researchers. • Donor profiles • Campaign news • Terri Stone (.306)

  15. PUBLICATIONS AND PLATFORMS • Connect (email) • Published monthly and delivered to all in our database (330,000) • Stories highlighting students, research and institutional accomplishments, as well as items that enhance Ohio State’s national reputation • When possible, include multiple links per feature item • Goal: Send on the third Thursday of each month • Jay Hansen (.208)

  16. PUBLICATIONS AND PLATFORMS • Buckeye Voices (web) • Commentary from Ohio State thought leaders • Senior leaders, faculty/staff, students and alumni • buckeyevoices.osu.edu • Integration with print publications • Kristen Convery (.3) and Deb Guinan (.4)

  17. PUBLICATIONS AND PLATFORMS • Social media • Facebook: Ohio State, Alumni Association, university president, alumni president • Twitter: @Ohio State, @OhioStateAlumni, @OhioStateLive and university president • YouTube: Ohio State and Alumni Association • Instagram: @TheOhioStateUniversity • Kristen Convery (.3) and Lauren Boyd (.404)

  18. Specialty

  19. PUBLICATIONS AND PLATFORMS • High Points (email) • Monthly points of pride distributed to both internal and external audiences. • Content submission deadline: One week after the first of a month • Publication date: First week of a month • osu.edu/highpoints • highpoints@osu.edu • Jay Hansen (.208)

  20. PUBLICATIONS AND PLATFORMS • Alumni Football News (email) • Football feature and event news; Published monthly during the football season • The Nutshell (email) • Alumni club and society leaders; Published monthly • President’s Club E-News (email) • Members of the group; Published monthly • Women and Philanthropy E-News (email) • Members of the group; Will begin publishing monthly in May or June

  21. PUBLICATIONS AND PLATFORMS • Questions?

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