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Internet Lead Generation and Cultivation Magic by Lori Ballen

Internet Lead Generation and Cultivation Magic by Lori Ballen. f acebook.com/ loriballen twitter.com/ ballengroup lori@loriballen.com. Who is Lori Ballen??. Started Catering Company in 1992 Built to the 7 th level in 10 years Sold it in 2004 for Top Dollar – it still exists

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Internet Lead Generation and Cultivation Magic by Lori Ballen

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  1. Internet Lead Generation and Cultivation Magicby Lori Ballen facebook.com/loriballen twitter.com/ballengroup lori@loriballen.com

  2. Who is Lori Ballen?? Started Catering Company in 1992 Built to the 7th level in 10 years Sold it in 2004 for Top Dollar – it still exists Built 7th level Children’s Resale Store Joined Keller Williams in 2010 Created Award Winning Real Estate Team Built to 7th level in 20 months www.BallenProductions.com Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  3. How the Web and Internet Lead Generation Work Together Start with a Central Location – Your Site Feed the web but drive BACK to your site Blogs Press Releases Classified Ads Social Media Video www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  4. What Comes First ?? - Your Brand! Identify your Specialty Determine who your Audience is Build in your Product Create your Message Be Consistent and Cohesive Tie in Benefits to the Consumer Mission – Values - Beliefs www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  5. Be a Problem Solver The Best Content solves PROBLEMS and provides Information and Solutions. How much will it cost? What could Happen? How long will take? What else could happen? What are YOU going to do about it? www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  6. Web site Content – For SEO and The Audience Think SMART and Creatively with Content Video Articles Services Vendor Participation References Blog Posts www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  7. Google Worthy SEO Applying SEO to ALL Marketing Efforts on the web. Title each page with KEYWORDS Use NICHES Create high quality and Relative content Keep fresh content continuously - never let it go stale www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  8. Creating a Google Worthy Ad Best Practices for Classified Ads Titles need to be keyword heavy yet appealing to the audience Include CONTACT info in the first line of the ad Focus on the benefits to the consumer, not on YOU Call for Action and Create Urgency. Provide Item of Value Use the 3 click rule and take them to what they want, when they want it. www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  9. Classified Ad Sites to consider. Craigslist.com Backpage.com OLX.com Merchant Circle.com Kijiji.com Classifiedads.com Hoobly.com Oodle.com www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  10. Craigslist Best Practices Tricks of the Trade for Utilizing Craigslist Stay on TOP of the page Use eye catching titles & symbols Be Unique and Stand Out Keep it Simple Use Lead Capture www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  11. What you need to know about Craigslist You’ll need an account with text able phone number for verification You WILL get flagged and Ghosted – don’t let it stop you There is fierce competition It is the land of opportunity Division Rules for Advertising Apply No lead really belongs to you www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  12. The Ballen Method The Ballen Method is the process of Creating an ad and blasting it across the web. Choose your Editor (This should be a WYSIWYG Editor) – Blogger.com is a good choice Choose your target audience, Decide your Message, Determine your Item of Value Create a Keyword Worthy , Appealing Title Start your Ad with your contact info (Url with http:// , Phone number, Name) Choose an image, Upload/Insert and add a Hyperlink that takes consumer to product or service Follow all division rules Use your Browser bookmarks and open all marketing sites (Classified Ads, Blogs, Social Media, Web site) Copy and Paste Title, Then Body, then Keywords to all of your marketing sites. www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  13. Blogging with Purpose - SEO All you need to know about Blogging Shorter is generally Better Google LOVES blogs but you must use the correct Title, Keywords, and Content Consumers like PROBLEM solving Blogs Consumers like blogs that cause them to FEEL something Keep it LOCAL as much as possible Blast it, Share it, Get it OUT there. Don’t be an invisible Blogger. www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  14. Where to Blog – Anywhere Google Likes Blog sites to consider…. Wordpress.com – Have it hosted Activerain.com – Outside Blog Merchantcircle .com Blogger.com Typepad.com and Postperous.com Your own Web site if it’s possible www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  15. Video – How, What, Where and When Best Practices for Video Start Small and Simple – Get fancy later Keep it Authentic – Be you, that’s who you are Make it Fun and Keep it Short Be Clear, To the Point, and Informational Tie the Benefit in to the Consumer – It’s really NOT all about you. www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  16. Video and Using SEO Save your VIDEO as a keyword title not 123434232.wmv When you upload it, Add your contact info in the description and include the http:// and phone number Use niche keywords in your summary Use a Call to Action, Item of Value, and Create Urgency Blast It, Share It, Embed it www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  17. Video Content – What to shoot Informational Video Celebrations and Awards Team Videos and Meetings Role Playing Community Videos Blog Style Videos – Be yourself Comedic Videos - Viral Introduction Videos • Sample Videos: • Happy Birthday Facebook Friend - http://www.youtube.com/watch?v=N2hL6k-AbGA • Nice to Meet you – http://youtu.be/nXzEXSRbKBo • Introduction Video - http://youtu.be/3974kGvclhY • Thank You Video - http://youtu.be/GxsdTusvgmM • Meet the Team - http://youtu.be/NuNy4jVPuaY • Community Video - http://youtu.be/vdjKwoUXIB8 • 2 Cents - http://youtu.be/61YXpzUalOk • Talking Ben - http://youtu.be/5b7R92ot-8E www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  18. Press Releases – What and How to write Best Practices for Press Releases Capitalize all first letters in Title but keep title 100 characters or less Create a Summary that is appealing and no more than 250 characters Use niche KEYWORDS in the Title, Summary, Body and in the About category. Put the most important news on the TOP www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  19. Press Releases – What to Write About Recent Awards New Hires Product Lunches Company Divisions or Specialties Special Events Achievements, Problems Solved Training, Seminars, Classes www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  20. Press Releases – WHERE to Publish www.prlog.com www.pr.com www.widepr.com www.1888pressrelease.com www.onlineprnews.com www.freepressrelease.com www.i-newswire.com www.realestateramacom www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  21. Social Media – The PURPOSECreating a VIRTUAL Relationship – People do business with people they know or THINK they know Best Practices for Social Media BE AUTHENTIC and Friendly. Mix Business with pleasure Use Pictures and Video Don’t “SELL” – CREATE a BUZZ ENGAGE - Don’t just Broadcast Ask Questions - Pay Attention www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  22. Lead Cultivation and Conversion • Best Practices: • Give them WHAT they want, WHEN they want it. • ALWAYS deliver what you promise • Don’t go away until they TELL you to go away • Make them feel like they know you (Video is great for this) • Be Creative • Be Consistent with your Message • Be willing to do MORE than you think it will take • Use more than one email and more than one drip source • Don’t always try to SELL – Communicate www.BallenProductions.com - Your Source for Business Magic. Pragmatic Wisdom with Prime Time Pizzazz

  23. Ballen ProductionsYour Source for Business Magic Pragmatic Wisdom with Prime Time Pizzazz Book a Ballen Production in YOUR city by calling 702.604.7738 www.BallenProductions.com

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