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Global Mobile Payments

Global Mobile Payments. Arun Pattabhiraman. SmartPay ™. Simple. Smart. Global. Mobile Payments. We ’ re a Mobile Technology Company. Mobile Dedicated With Four Years of Global Focus. Mobile Dedicated 250+ Employees 13 Offices, 12 Countries, 5 Continents . 47.3 Billion Ad Impressions

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Global Mobile Payments

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  1. Global Mobile Payments Arun Pattabhiraman SmartPay™ Simple. Smart. Global. Mobile Payments.

  2. We’re a Mobile Technology Company Mobile Dedicated With Four Years of Global Focus • Mobile Dedicated • 250+ Employees • 13 Offices, 12 Countries, 5 Continents • 47.3 Billion Ad Impressions • 314 Million Monthly Unique Users • 12,000+ Partners

  3. Market for Digital Goods on Mobile • In-App Purchases this year : $7.3 Billion, $14.1 Billion by 2012 • In-App Purchases will be $36 Billion by 2015 Source:

  4. Lets Look at some ‘global’ phenomenon Regional Interest : Search Index for specific terms in Aug 2011

  5. Industry Stats: In-App Purchases is the Preferred Business Model for iOS Developers More Revenue generated from Freemium Games than Paid downloads 35% of the 300 most popular free games in June use some sort of virtual currencies to monetize in the Apple app store for the iPhone.

  6. Industry Stats: Users Prefer the Try & Buy Model • People prefer trying an app and then paying for it rather than paying upfront. • The average selling price of games declined by 28% over the last year. • The Revenue generated by successful freemium games increased tenfold during this period in the Apple App Store for iPhone.

  7. Industry Stats: In-App Purchases - Transaction Size • 71% of all transactions are for amounts under $10 • 16% are for spends between $10 to $20 • 13% are for amounts greater than $20.  • [over a sample of 3.5M users] • The average amount spent per transaction is $14.  7

  8. Global Monetization has its challenges App Developer Local Compliance Payment Methods Tax / Currency Settlements Risk/Fraud Global Opportunity

  9. Monetization is Complex! Manufacturers Billing Options Countries Distribution OS Platforms OEM

  10. Lifecycle of an App Analyze Optimize Acquire Users Build Developer Platforms App Analytics • App Stores • Advertising Retain Users Monetize (Advertising) Monetize (Payments) • Engagement • Products • Pricing Ad Networks • Sell Apps on Marketplace • In-App Payments

  11. Geographies Monetization Models SmartPay Aims to Simplify Monetization App Developers & Store Fronts Payments Platforms

  12. We Provide Building Blocks for Monetization Smart Payments Pipe Monetization Models Virtual Currency Platform Social Analytics

  13. Key to success is multiple modes of payment ONE-TIME Payments solution for app purchasing SUBSRCIPTIONS Offer upgrades to full versions of apps or remove usage limits TRY & BUY Offer upgrades to full versions of apps or remove usage limits IN-APP PURCHASE Sell virtual goods within the application VIRTUAL CURRENCY Complete VCM solution (Standalone or Integrated) Single Point of Integration with API/SDK SmartPay™ Defaults to Frictionless Carrier Billing Carriers

  14. Global Coverage – Access to Top Mobile Markets Russia UK 70M Sweden Japan US 250M China 800M Germany 80M Spain S.Korea 50Mn India 500M France 70M • Potential reach of ~2 billion mobile users today. Nigeria Malaysia 35M Brazil Indonesia 200M Australia South Africa 55M Expanding to 30 countries by 2011 End Source : wciplus, country mobile subscribers, july 2011

  15. Thank You For More Details smartpay@inmobi.com

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