Best Digital Marketing Training Institute Indore with internship and Google certificate

1. DIGITAL MARKETING • Marketing a company online is nowadays a big deal after all internet use has multiplied over the past decade and this has enormously influenced how individuals purchase products and interact with businesses. • Consumer media consumption trends continue to shift dramatically away from traditional and more towards digital content. • Companies in almost all types of industries are using digital marketing to improve the buyer experience and to move buyer along the purchasing cycle as now consumers rely on social media, search engines, and other tools to discover products and to make buying decisions.

2. WHAT IS DIGITAL MARKETING? • Digital marketing is all about marketing of products or brands through digital channels using electronic devices or the internet. • Digital marketing is a way to connect and influence your audience online. • In simple words, digital marketing is communicating value to your customers using digital tools.

3. TRADITIONAL MARKETING VS DIGITAL MARKETING • Traditional marketing relies on tools and medium like the news paper, radio, television, magazines, and billboards, on the other hand, digital marketing is made up of tools like search engine marketing, social media marketing blogging, email marketing and so on.

4. 3 IMPORTANT ADVANTAGES OF DIGITAL MARKETING OVER TRADITIONAL MARKETING 1] TARGETING – Through digital marketing you can precisely target exactly who do you want to show your offer. • For example, by using Google AdWords you can target the keywords your customers are searching for and when using social media marketing you can target your audience based on interest, demographics, geographic, etc. which is not really possible by traditional marketing

5. 2] TRACKING Through digital marketing you can track exactly where the buyer is coming from and you’ll be able to see real-time results like number of visitors, most active time of the day, conversion rate and bounce rate. • Tracking is not possible through traditional marketing, for example, one cannot tell the number of people that have seen the roadside billboard. 3] COST-EFFECTIVE – Digital marketing is far more cost-effective than traditional marketing. • Newspaper, television, billboards and other such media ads cost a lot while advertising through the internet is quite affordable. • By using traditional marketing anything we do involves a huge delay in terms of time that makes it very expensive, costly and also time-consuming

6. 5 IMPORTANT ASPECTS OF DIGITAL MARKETING

7. SEO • Search engine optimization is the process of optimizing a website to rank higher for relevant keywords in search engine result page. • It is a practice of getting traffic from an organic search result on any search engine. • The idea behind doing SEO is we want to be found for what people are looking for, we want to increase our visibility on search engines because the higher we rank the more traffic we will attract and in turn more traffic will lead to more conversions. • The practice of SEO is classified into 2 broad terms : • ON-PAGE SEO - On-page SEO / On-site SEO refers to optimizing components of a website that will help it to rank higher and earn traffic from search engines. • OFF-PAGE SEO – Off-page SEO / Offsite SEO refers to all activities done outside of your own website to influence your ranking in search engine result page.

8. PPC Pay per click is an auction-based system where an advertiser places bid against other advertisers to show ads to the targeted audience • PPC allows you to display your ads against related search results where the advertiser only pays to the search engine when the audience click on the ad. • By using PPC, an advertiser can reach the audience they want and at the budget they like.

9. SMM Social media has become a great place to show your products or services to the targeted audience and promoting the brand globally. • Social media marketing refers to the fulfillment of various goals like increasing website traffic, engagement, brand awareness by creating different forms of content for different social media platforms • Nowadays there are a lot of social media platforms available but some of the most commonly used are Facebook, Instagram, LinkedIn, Twitter, etc.

10. CONTENT MARKETING • Content marketing refers to creating content that is valuable and relevant to attract, retain and get conversion from potential customers. • Today, it is important to create content that consumers will engage with and act upon not just read, listen, write. • The website content must be useful, informative, providing value, must show your site’s creditability, unique, specific, high quality and engaging as in order to drive traffic to your website you’ll have to create high-quality content

11. EMAIL MARKETING • Email marketing is a digital marketing strategy of sending emails to reach potential users. • It is an effective way to convert leads into sales by sending personalized emails to the target audience. • The biggest advantage of email marketing is it is neither expensive or time-consuming and it is the best way of reaching new customers, retaining customers, and maximizing lifetime value