Five famous eCommerce Trends one must adopt for 2023

1. Five famous eCommerce Trends one must adopt for 2023 Online shopping is the preferred purchasing method in today's day & age. The phenomenon is increasing quickly, and everyone expects it to reach a market capitalisation of almost $1 trillion by the end of this year. However, online shopping will be different from what it is now. Several eCommerce trends will design the future outline of the online goods & services segment. Some trends that are more likely to boost the overall shopping experience of the users are advancement in voice search technologies, adoption of VR, acceptance of bitcoins, and usage of chatbots for personalised product recommendations. In this context, we will discuss some of the significant eCommerce website development trends for 2022. Advertising practices are crucial for a firm. Therefore, Digital Marketing is the method to go ahead. If you want to avail yourself of this feature, contact us through the Coweso homepage.

2. More Focus on Sustainability & Transparency At this time when we can feel the impact of transforming climate every hour of each day, eCommerce organisations must offer something more than an excellent shopping catalogue & experience. Users are now closely focusing on the fact that brands have an immense ecological impact, and they must be held accountable. Brands that adopt the circular economy model at every stage of their product life cycle, such as production, packaging, and marketing, are preferable. Today's shopper expects free and fast shipping and an environmentally friendly shipping method. According to IBM, 72% of global consumers want brands to use sustainable packaging. Your packaging can have a considerable impact on a purchasing decision. It can enable clients to advertise your eco-friendly offerings through the digital medium, which results in promotions through word-of-mouth and excellent user retention. You can take the help of a leading company specialising in eCommerce website developmentin Sydney, such as Coweso.

3. Increased Demand for Personalised Products We are continuously witnessing the rise of the customised product market. Every consumer base has its preference for items, and it's impossible to fulfil customer requests by providing items arranged in separate categories. Hence, eCommerce ventures upgrade their personalisation by adopting personalised products. In addition, more than 20% of consumers are ready to share data in return for personalised items. For example, a giant like Nike launched a "Nike by You" campaign to allow customers to customise their footwear as per their preferences. The company offers the service of customised shoes that can be shipped and delivered within a month. Similarly, motor organisation Nissan also asks car connoisseurs to select the design, colour, lighting, styling and other components of their preferred Nissan car variant. Additionally, many premium clothing companies offer buyers the to upload custom art or words imprinted on assorted garments. Most large brands regularly follow this trend, and other medium and small-scale companies are expected to follow this trend. Therefore, more and more eCommerce website development services will use customised personalisation options to increase brand loyalty and make shopping more interactive by the end of this year.

4. Broadly Accepted Practice of Bitcoin as a Payment Medium It is estimated that the cryptocurrency market will achieve a market cap of almost $60 billion by 2025. The trend has come up swiftly, and we are already seeing many eCommerce organisations integrating bitcoin into their interface as a payment mode. Bitcoin is very successful because they don't need the intermediary's services. Currently, website transactions occur through payment gateways, and each web payment gateway service provider charges a specific commission percentage for every purchase. However, you are not required to pay any commission while using cryptocurrencies since the transaction directly occurs between the buyer and seller. In addition, there will be no chargeback requests, thereby significantly reducing online fraud. E-commerce providers such as Magento support bitcoin payment alternatives such as Coingate and BitPay. Similarly, GoCoin, Coinbase and BitPay are supported on a large-scale platform like Shopify. More BTC support would be integrated by popular eCommerce platforms in the coming year, resulting in broader acceptance of bitcoin as a cost-effective, convenient, and safe payment option for web transactions. You can contact Coweso – the leading organisation offering eCommerce website development services in Australia. We offer exhaustive market research and data breakdown while delivering our Web Development services. If you are searching for someone to provide such an offering, visit us on the Coweso web page.

5. Wider Acceptance of Voice Search Facility for Online Shopping A study has estimated the worldwide voice assistant speaker market will touch the $4 billion mark, and voice purchasing will reach $40 billion by the end of the year. In addition, it is predicted that more than 50% of the Australian public will own a smart speaker within 1-2 years. Therefore, eCommerce ventures would utilise voice search optimisation strategies to reach customers during voice search shopping. Effective answer optimisation and long-tail conversational keyword optimisation will be the focal points for voice SEO. Using a keyword research tool that uses the information to find the latest trends and locate the appropriate voice search keywords will be profitable.

6. Online Organisations will Widely use Augmented Reality. A leading study concludes that the market dealing in augmented reality will reach almost $16 million by the end of this year and around $20 by 2023. E-commerce organisations will continue to adopt AR to optimise their customers' shopping experiences. Augmented reality gives confidence to consumers. Approximately 71% of consumers prefer to shop from eCommerce companies with VR technology. Virtual reality provides peerless applications, such as marker-based, markerless, superimposition-based, and projection-based AR. Several online firms will employ AR to design social media filters, preview placements, visual try-on solutions, and prepare interactive user manuals under eCommerce website development in the coming year.