70 likes | 203 Views
Introducing teenage girls to Victoria’s Secret Pink stores, a paradise for young shoppers seeking trendy lingerie and apparel options. Pink competes with brands like Abercrombie & Fitch and American Eagle Outfitters' Aerie in the 15–22 age demographic by offering a unique shopping experience with merchandise including tags, bags, and packaging, complemented by stylish lighting fixtures and furniture. Developed by Christine A. Cabrera on October 16, 2002, this brand targets 15 to 22-year-olds, aiming to capture the youthful market segment seeking fashionable intimate wear.
E N D
Created October 16, 2002 Targeted for 15 to 22 year olds Strategy is to introduce teenage girls to Victoria’s Secret stores Pink's competition in the lingerie market for 15–22 year old demographic includes Abercrombie & Fitch and American Eagle Outfitters' Aerie