Digital Avatar And The Marketing Benefits

1. DIGITAL AVATAR AND THE MARKETING BENEFITS COSMOCRAT SOFTWARE cosmocratsoftwares.com SOLUTIONS

2. DIGITAL AVATAR DEFINED Human-like bots are being studied particularly for their ability to mimic human behavior patterns in terms of Interests, Attitudes, Emotions, Wishes, Prejudices, and many other aspects. Generally, Digital Avatars are just graphical representations of a human or user that performs a specific function. What we see on our social media platforms are 2D icons, but there are also 3D figures which majorly seen in games or any virtual world. Even though they are a medium of entertainment many organizations have already found their way around it in different fields like healthcare, advertising, etc. The users are excited and curious to know what all is in store for them.

3. HEALTHCARE SECTOR Healthcare is embracing digital avatars to address disorders and chronic conditions in a more innovative way such as Autism, Hyperactivity, and Dementia. Digital Avatars are majorly being used to teach social skills and enhance the interaction of children with autism as this will also help in developing their nature.

4. ADVERTISING DEPARTMENT Brands have been unable to shoot commercials due to the COVID19 pandemic. Using bobble- headed avatars as a way to engage consumers is something that has been introduced to companies following the COVID guidelines. For example, Kamal Hassan will be releasing his new digital avatar soon with Metaverse. Earlier, Hrithik Roshan released his virtual avatar for a gaming platform.

5. WHAT IS THE FUTURE OF DIGITAL AVATARS? The new technology of Digital Avatars changes the way how we collaborate and communicate. Digital Avatars have surely paved their way to the marketing industry as well. 40 30 20 10 0 Item 1 Item 2 Item 3 Item 4 Item 5 Item 6

6. The users are excited and curious to know what all is in store for them. Through virtual avatars, brands strive to form a relationship with their customers and ensure a more immersive and human experience. They allow brands to become people instead of ads, making the content feel more authentic and personalized. Digital Avatar And The Marketing Benefits

7. LET’S LOOK AT SOME OF THE WAYS HOW MARKETER S CAN BE BENEFITED BY DIGITAL AVATARS

8. TARGET RIGHT AUDIENCE Avatars also feature voice capabilities instead of just chat boxes. Avatars can now not only match facial expressions to what they are saying but they can also recognize speech and respond accordingly thanks to emerging technology. Researchers studied avatars' traits and attractiveness in numerous studies. Researchers have found that when consumers are involved in high-risk situations, they are likely to concentrate on the argument's content.

9. EXPERT AVATARS The effect of persuasion increases in low- involvement situations. As a result, an expert avatar would have greater effectiveness in a high-involvement setting, and an attractive avatar would have greater effectiveness in a low-involvement setting. By presenting avatars, customers may experience significantly higher levels of satisfaction, attitude, and purchase intent.

10. FACE OF THE BUSINESS As a brand a digital avatar presenting your business narrative can elicit comfort and personal connectivity to your brand which you may have lacked otherwise. Many avatars have already become the face of the business who potentially can answer questions to customers. These avatars are also a fun way to keep your users connected. Snapchat, who started the trend of avatars earlier uses it’s avatars to form different storylines with your snap friends avatars which have been really engaging and entertaining for the users as well. Snapchat gained it’s popularity with it’s custom avatars, which users were able to create themselves.

11. LIKE HUMAN, LIKE AVATAR Brand avatars can be used by businesses and as well as individuals in order to define their own brand personas. These avatars will also ensure that your business is targeting the right audience. You will have an easier time associating with your audience if you develop your brand avatar in a way that is as human as possible. Your avatar should represent your business. Hence, you can make them look a certain way like speaking a specific language, dressed in an attire which will help you relate to your target audience.

12. Now that marketers have some new innovative measures to explore for their business they should definitely develop strategies around it. The idea of Digital Avatar has already been winning hearts around the world, so why not make full use of it? Facebook recently renamed itself to Meta and claimed to be a Metaverse company. The metaverse is a virtual world wherein people socialize and interact with their Digital Avatars and with this Facebook has gained new popularity all over again. As the future progresses, avatars will replace photographs and become the most important communication objects. There is no doubt the potential is endless. CONCLUSION If you are looking for Digital Marketing services, Cosmocrat Software Solutions is just the right place for you. Get in touch with us to leverage your business.

13. CONTACT US Mailing Address 124 slade rd bardwell park sydney nsw 2207, Australia Phone Number (+61) 881-214-100 E-mail Address contact@cosmocratsoftwares.com