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Ron Smith Director Marketing & Business Development Outline. Service Development Steps “From Idea to Reality” Municipal Services “Current and Future” Demo Municipal Relationships Where are we now?. Current Municipal Partners. * Dalhousie. Legend

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Presentation Transcript

Ron Smith


Marketing & Business Development



  • Service Development Steps
    • “From Idea to Reality”
  • Municipal Services
    • “Current and Future”
    • Demo
  • Municipal Relationships
  • Where are we now?

Current Municipal Partners

* Dalhousie


Municipalities currently

live at SNB Online (39)

Municipalities that

are likely to go live in

the near future

* Tidehead

* Charlo

* Campbellton

* Beresford

* Bathurst

* Tracadie-Sheila

* Nequac


* Miramichi

* Grand Falls

* Plaster Rock

* Perth Andover

* Richibucto

* Rexton

* Bouctouche

* Bristol

* Florenceville

* Shediac

* Hartland

* Chipman

* Memramcook

* Dieppe

* Woodstock

* Minto

* Moncton

* Nackawic

* Riverview

* Fredericton

* Salisbury


* Sussex

* Oromocto

* Norton

* Hampton

* Quispamsis

* Rothesay

* St.Stephen

* Blacks Harbour

* Saint John

* St.Andrews

* St.George

service development steps
Corporate philosophy “SNB can’t be all things to all people”

Use the modular approach – use existing components

Initiatives start in three ways:

Executive direction

Expression of interest

Internal research

Service Development Steps
service development steps1
New concept is presented to Senior Executive

if accepted a business case is developed

business case then presented Senior Executive

product then promoted to partners

Service Development Steps
municipal services
Currently partnered with 43 municipalities

Size of partners ranges from our largest city to our smallest town

Examples of current product offerings:

Payment of water & sewer bills

Payment of fines

Payment & registration of recreation programs

Submission of information

Access to forms and permit applications

Municipal Services
municipal services1
Potential new products include:

Recreation module

Citizen engagement

Address update notification

Municipal Services
municipal relationships
Traditionally difficult relationship due to:

Unconditional grant

Cost of assessment

Various other issues

Current relationship is much improved due to:

Approach – partnership

SNB presented as an opportunity not a threat

“sell” vs. “tell”

recognize municipal sensitivities (i.e. branding)

Municipal Relationships
where are we now

Usage is approximately as expected and growing steadily

Most municipalities promote the new services, some more aggressively than others

Municipalities appear more open to new suggestions/products

Where are we now?
where are we now1

Still areas of concern

acceptance from all levels of administration sometimes suspect

remaining Municipalities are very small but require same effort

emerging competition

sheer numbers of municipalities necessitates large maintenance effort (i.e. visitations, etc)

Where are we now?