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RADIO TAY

RADIO TAY. RAJAR Q2 2012. RADIO TAY. Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information

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RADIO TAY

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  1. RADIO TAY RAJAR Q2 2012

  2. RADIO TAY Tay FM’s core audience is 25-44 year olds, playing a mix of adult contemporary music with unrivalled news & sports coverage and local information Tay AM’s core audience is 35-55 year olds, with a broad mix of music ranging from new releases and the best of the current chart, right through to great songs from years gone by Tay FM is the number one station for Dundee and Perthshire with 121,000 listeners Listeners to the station listen on average for a staggering 9 hours each 45% of Radio Tay listeners are aged 15-44 90% of Total Tay listeners do not listen to *Wave 102 TayFM have 98,000 more listeners each week than *Wave 102 Source: Rajar/IpsosRSL. 12 months ending 24th June 2012 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  3. THE TRANSMISSION AREA

  4. TAY FM WEEKDAY SCHEDULE • Wake up with Webster at Breakfast 6am-10am • Mike Richardson on Mid-Morning 10am-2pm • The Tay FM Takeover 2pm-3pm • John Milne on Drivetime 3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

  5. TOTAL TAY • Women 59% • Men 41% WEEKLY REACH ABC164,000C2DE 108,000MAIN SHOPPER 142,000 WEEKLY REACH Source: Rajar/IpsosRSL. 12 months ending 24th June 2012 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  6. TAY FM • Women 60% • Men 40% WEEKLY REACH ABC150,000C2DE 71,000MAIN SHOPPER 98,000 WEEKLY REACH Source: Rajar/IpsosRSL. 12 months ending 24th June 2012

  7. COMPETITORSWEEKLY REACH Source: Rajar/IpsosRSL. 12 months ending 24th June 2012 N.B Radio Tay is made up of Tay FM and Tay AM *Does not cover whole TSA

  8. PRESS COMPETITORSWEEKLY REACH Base: Tay FM TSA; Source: Press JICREG 01/04/12 (based on Area AIR) TayRajarQ2 2012

  9. COMMERCIAL MARKET SHARETOTAL TAY TSA MARKET SHAREALL COMMERCIAL RADIO LISTENING Source: Rajar/IpsosRSL. 12 months ending 24th June 2012 N.B Radio Tay is made up of Tay FM and Tay AM

  10. RADIO TAY IN WAVE 102 TSA Source: Rajar/Ipsos RSL. 12 months ending 24th June 2012 N.B Radio Tay is made up of Tay FM and Tay AM Base: Wave 102 TSA

  11. THANK YOU.

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