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PRODUCT LABELING

PRODUCT LABELING. Beverly Chavez’ Background. President of Stixon Labels and New Mexico Plastics 1968 - Father, Robert Chavez, owned National Distributors; sold in 1985 1984 - Began working in the label business

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PRODUCT LABELING

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  1. PRODUCT LABELING

  2. Beverly Chavez’ Background • President of StixonLabels and New Mexico Plastics • 1968 - Father, Robert Chavez, owned National Distributors; sold in 1985 • 1984 - Began working in the label business • 1991 - Father helped Beverly and her three sisters start Stixon Labels • Chavez family is very passionate for the label business • All sisters are very active in the business • Chavez sisters have much success and have won many awards within the industry and their community

  3. Stixon Labels • Members of Tag and Label Manufacturers Institute (TLMI) • Beverly’s sister, Julie Chavez, served on the Board of Directors for TLMI for 3-1/2 years • Three consecutive years - TLMI awarded Stixon Labels with the ‘Eugene Singer Award’ • Award recognizes excellence in business management as measured by defined business ratios calculated through the TLMI Management Ratio Study • Seven years - Recognized as one of the Top 25 Women Owned Businesses in the State of New Mexico • Specializing in Prime Labeling with Food and Beverage being largest market

  4. Labeling Content • Company name • Company Contact Information: • Address, phone number, or website • Name of product • Ingredients • Nutritional Information • Barcode • QR Code (Optional) • Net Wt. • Manufactured for or Distributed by • Refrigerate after opening • Any other pertinent, necessary, required or desired information (i.e. story about company history or serving suggestions)

  5. This is the only company that sells original bar code numbers. www.uc-council.org

  6. QR CODE Stixon Labels NBBQA QR Codes are the newest technological tool for information at your fingertips. Direct everyone to your website or video instantly. (QR Reader App for iPhone)

  7. Desired Info. Nutritional Info. PRIMARY DISPLAY PANEL Company Name Company contact info. Ingredients Barcode Net Wt. Refrigerate after opening Name of Product

  8. Sample Label

  9. Label Design • Consistency • Continuity • Image Portrayal • Label Creativity • Making your product stand out from all of the other BBQ Sauces on the shelf! • Expense • At what point does it pay off to invest in a higher end label?

  10. Creativity and Continuity

  11. Branding, Advertising and Continuity

  12. Shell Labels are an option for multiple SKU’s

  13. Simplicity can be effective

  14. Label Approval • Thoroughly check over everything before sending your label out for approval, (Dot your i’s and cross your t’s) • Food processers’ responsibilities • Nutritional, Ingredients, Label approval • FDA Approval • Every state has a department for label approvals • http://www.fda.gov/Food/GuidanceComplianceRegulatoryInformation/GuidanceDocuments/FoodLabelingNutrition/FoodLabelingGuide/default.htm

  15. Concluding Remarks THANK YOU! Beverly A. Chavez This presentation will be on the NBBQA website. Feel free to print any pages that you may need.

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