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7 Pillars of Digital Marketing Success KEY INSIGHTS & OPPORTUNITIES Presented by Tim Simone, Vice President of Dir PowerPoint Presentation
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7 Pillars of Digital Marketing Success KEY INSIGHTS & OPPORTUNITIES Presented by Tim Simone, Vice President of Directories Ian Larson, Digital Director. We Share Common Goals. Attention of Target Audience: Advanced M anufacturing P rofessionals Driving Conversations vs. Broadcasting

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7 Pillars of Digital Marketing Success

KEY INSIGHTS & OPPORTUNITIES

Presented by

Tim Simone, Vice President of Directories

Ian Larson, Digital Director

we share common goals
We Share Common Goals
  • Attention of Target Audience: Advanced Manufacturing Professionals
  • Driving Conversations vs. Broadcasting
  • Success of Digital Translates to Success of Offline/Face-to-Face (i.e. Events)
  • Understanding & Using Analytics
7 pillars of digital marketing success
7 Pillars of Digital Marketing Success
  • Know Your Keywords
  • Continuous Quality Content
  • Perceived Value > Perceived Cost
  • Cross Channel Experience
  • Personalization
  • Referral
  • Get Out of the Building
it all starts with keywords
It All Starts With Keywords

Capitalize on the 100 BILLON Google searches per month

  • What are keywords?
  • Why Are They Important?
  • Why Do Research?
  • How To Research.
continuous quality content
Continuous Quality Content
  • Keywords Drive Content
  • Content Drives Traffic
  • Search Engines Love Content
value force vs cost force
Value Force vs. Cost Force

Perceived Value > Perceived Cost

Appeal

Exclusivity

Credibility

Clarity

cross channel experience
Cross-Channel Experience

multichannel customers spend about 3x more

Continuity

Congruence

Value Proposition

personalization
Personalization

53% of customers said they are more likely to purchase when a brand personalizes digital communications.

Relevancy

Sophisticated Consumers

Targeted

referral
Referral

77% of customers are more likely to buy when referred by a friend

“ 65% of new business comes from referrals” —New York Times

get out of the building
Get Out of the Building

48% of event attendees say f2f is more valuable to them now that it was two years ago.

95% of exhibitors say show meetings are a key factor in building & maintaining long term relationships

Explore, Validate, Refine

Build to an Apex

md m west cross channel example
MD&M West Cross-Channel Example

Attendee Invite E-Mail MD&M West Website Attendee Mailer

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