“The number of people listening to radio grew by 1.9 million per week in the past year, according to Arbitron. The vast majority of those new listeners are Hispanics, who represent 1.1 million or 58% of the increase.” Hispanics are a Key Market Driver for Industry Growth INSIDE RADIO – June 15, 2011.
Hispanic Demographic Patterns Make Them an Attractive Target Hispanic Population Grew 43% In Past Decade Younger Consumer The average age of a Hispanic is 38 years old vs. 47 for Non-Hispanics % of Total Population Total Count in Millions Larger Households 3.9people per HHLD vs. 2.9 Non-Hispanic; 60%of Hispanics have children under 18 in the HHLD vs. 38% Non-Hispanics More-likely Employed 62%of Hispanics are employed full or part time vs. 61%of Non-Hispanics Source: 2010 Doublebase GfK MRI Sources: U.S. Census Bureau, 1970, 1980, 1990, 2000 and 2010- Decennial Censuses
Top 25 Hispanic Metro Areas Source: Arbitron Spring 2010.
Hispanic Educational Attainment Hispanic graduation rates are rising faster than the Total Population graduation rates 2000-2009 Percent Change Sources: U.S. Census Bureau Statistical Abstract 2011.
57 % 49 % 2010 HispanicGeographic Distribution 3 1/3 Sources: 2010 U.S. Census Bureau
Hispanic Country of Origin Mexican Puerto Rican Cuban On The Rise… Since 2000, three detailed Hispanic origin groups surpassed a population of 1 million: Salvadoran (1.6 M), Dominican (1.4 M) and Guatemalan (1.0 M).