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Pharos University In Alexandria Faculty of Mass communication Communication Skills

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Pharos University In Alexandria Faculty of Mass communication Communication Skills Dr. Enjy Mahmoud Week #:11 Lecture #:10 Fall 2013-2014 By Dr Enjy Mahmoud. General Guidelines. Purpose You need to define your purpose for giving the presentation

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Pharos University In Alexandria Faculty of Mass communication

Communication Skills

Dr. EnjyMahmoud

Week #:11 Lecture #:10

Fall 2013-2014

By Dr EnjyMahmoud

general guidelines
General Guidelines

Purpose

  • You need to define your purpose for giving the presentation
    • Teach, Persuade, Prove, Review, Impress, Entertain?
    • Who? What? How? When? Where? Why?
organization
Organization
  • Always have an outline
  • Tell them what you’re going to tell them, then tell them, then tell them what you told them.
preparation
Preparation
  • An unprepared presenter loses the audience before even starting
  • Practice makes perfect and builds confidence.
  • Arrive early, make sure everything is set up
  • Dress appropriately
  • Slides should be done well in advance
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Time
  • Be sure you know how much time you have while preparing the presentation
  • It is better to end early than to go over
    • Always have a watch or clock in view
  • You’ll never have enough time to tell everything so stick to the most important
audience
Audience
  • Be sure you know your audience well
planning
Planning

The most critical step in preparation is

understanding the purpose

  • Why am I giving this presentation?
  • What do I want the audience know or to do at the end of the presentation?
  • How do I want the audience to feel?
structure 1 the introduction
Structure1-The Introduction
  • Introduce yourself and the topic indicating how long you are going to speak for Outline your key themes
  • For taking the attention and convincing them to listen to you.
  • Make your audience think that they are going to be informed, entertained or enlightened.
  • Start your speech with power.
  • Say when you would like to take questions (see Q&A section at end)
2 the main body
2-The Main Body
  • Most topics have a logical order, try to link your themes with verbal or visual cues - don’t just jump from one to the next
  • Use narrative – people respond to stories
  • Use anecdotes and examples case history charts and graphs
  • Deliver what you promised in the shortest and most interesting way
  • Keep in mind in structuring your message that
  • Attention cycle &
  • Pacing
  • Use repetition for remembering
3 the conclusion
3-The Conclusion
  • Repeat your main idea or begin with

“Let’s reviewthe main points we’ve covered”

  • Last opportunity to emphasize main points.
  • Must be strong and persuasive.
  • It is important to have a clear ending - say ‘and now to conclude’. Informing the audience you are near the end means they are likely to give you their full attention as you sum up
  • Summarize key points – tell them what you have just told them
  • Do not add anything new
  • Thank the audience for listening
  • Ask if anyone has questions
  • Include any contact details if appropriate on last slide
in short
In short:
  • Introduction: Say what you are going to say
  • Main body: Say it
  • Conclusion: Say what you’ve said
handouts
Handouts
  • If you have a complicated diagram, give it as a handout at the beginning of the presentation so that the audience can refer to it.
  • Otherwise give out handouts after the presentation - this avoids the audience being distracted by reading instead of listening to you.
notes
Notes
  • Avoid reading a script as this can lead to you making the mistake of reading it verbatim – boring! It is best to use notes you can refer to…
  • Keep your notes brief, preferably in point form
  • Index cards are easy to hold in your hand and each one can be placed at the back of the pile when finished with. Make sure you number them
  • Highlight your key ideas so that they stand out – you could lose your train of thought and this would help you recover
  • Likewise, indicate on your notes where you are going to make use of any overheads or other visual aids
the performance
The Performance
  • Remember to move rather than getting glued to one spot
  • Don’t stand between the audience and your PowerPoint
  • Don’t turn your back on the audience to look at the PowerPoint whilst you are speaking. You are using your notes and the audience can read the slides for themselves
  • You are allowed to move your arms but don’t wave them about
  • Maintain eye contact individually if the size of audience permits or by looking at groups if the audience is large. Don’t stare as this can make your audience feel uncomfortable
  • Don’t mumble or apologize
  • Any humor should arise naturally from the subject matter. Try to use anecdotes and examples appropriately
  • Be positive, show energy and enthusiasm for the topic
nerves
Nerves
  • The best way to relieve tension is to prepare thoroughly and practice prior to performance.
  • say out loud what you are going to say to your audience the sense may be altered and the timing will not be the same.
  • Practice in front of a friend or colleague. Take on board their advice. Ask them to look out for any distracting habits
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