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The Sport Promotions Mix public relations advertising publicity Personal selling Internet interactive media Dir

Public Relations. Any effort to foster favourable community opinions and attitudes.. Four parts of the communications process. The senderThe receiverThe messageThe medium. A sports organisation needs to point its PR efforts at:. Governing bodiesCommercial organisations with which it does b

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The Sport Promotions Mix public relations advertising publicity Personal selling Internet interactive media Dir

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    1. The Sport Promotions Mix public relations advertising publicity Personal selling Internet & interactive media Direct Marketing Promotional licensing Sales promotions Sponsorship

    2. Public Relations Any effort to foster favourable community opinions and attitudes.

    3. Four parts of the communications process The sender The receiver The message The medium

    4. A sports organisation needs to point its PR efforts at: Governing bodies Commercial organisations with which it does business Sponsors Schools local and state governing bodies the community within which it operates Media organisations

    5. 10 Principles of PR Message acceptance. Trustworthiness of source One-hit wonders are rarely effective Explicit statement of conclusions TM’s norms and loyalties Friendly audiences Unfriendly audiences Short or long term changes in attitude The last argument heard Emotional or logical arguments

    6. ADVERTISING Aims at getting a product, and it’s desired image, known by a given TM.

    7. The first decisions in advertising relate to: the product its image The next decisions relate to: what media does the TM watch, listen to, read? what is the cost comparison and return on investment?

    8. ADVERTISING - cont Message clarity impact Marketing power Placement

    9. Publicity Aims to draw attention to a person, product, organisation or event.

    10. Five guidelines for using publicity Too much publicity is not good. 2. The important feature is not how much publicity is put out, but how much is absorbed. 3. The nature of publicity eventually reveals the nature of the subject matter. 4. The journalist has to be convinced as much as the T.M. 5. Effective publicity comes through effective long term planning.

    11. personal selling Face to face selling, 1-on-1, or 1-on-grp. The most effective form of promotions, in terms of the percentages of converts.

    12. Personal selling is effective in: securing corporate sponsorships, season or long-term memberships to clubs, corporate hospitality and for selling sport/rec/fitness products that have largely intangible benefits

    13. disadvantages

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