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Reimagining Urban Transport: Bajaj Qute Taxi Launch Strategy

Explore how Bajaj is positioning the Qute in the competitive taxi market to rival autos, e-rickshaws, and cycle rickshaws with its safety, cost-effectiveness, car-like experience, and efficiency.

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Reimagining Urban Transport: Bajaj Qute Taxi Launch Strategy

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  1. Institute Name: FMS, Delhi Team name: Bajazz Participants: Shubham bangar Mridul Agarwal BAJAJ QUTE

  2. WHAT IS QUTE BAJAJ has launched a new vehicle which has been cleared as a taxi BAJAJ wants to position it in the market so that it can compete with the current taxi diaspora Taxi market is already competitive with auto, e-rickshaw, cycle rickshaw etc

  3. Potential Cities of Launch

  4. What Qute can do? • Replace Auto rickshaws for a more secure means of transport • Cheap travel without worrying about weather conditions • Experience of a car at the price of a TAXI • Faster means of transport than Autos and e-rickshaws

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