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EGEE-II and Metaware

EGEE-II and Metaware. Sy Holsinger Metaware S.p.A. EGEE-II NA2 Face-to-Face (Partner Review) 27-28 Nov 2007. Contents. Contracted Responsibilities Activities/Tasks Organisation Deliverables Future Summary. Contract Responsibilities. 2 nd Major NA2 Partner (CERN)

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EGEE-II and Metaware

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  1. EGEE-II and Metaware Sy Holsinger Metaware S.p.A. EGEE-II NA2 Face-to-Face (Partner Review) 27-28 Nov 2007

  2. Contents • Contracted Responsibilities • Activities/Tasks • Organisation • Deliverables • Future • Summary EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  3. Contract Responsibilities • 2nd Major NA2 Partner (CERN) • Provide commercial marketing expertise in: • Promotion • Management • Dissemination developments • Use existing contact databases, Chamber of Commerce, etc. to reach out to industry • Responsible for or Leaders of • The Industry Forum • Promote up-take of Grid by Industry and to understand the industrial requirements of Grid • Organize/Coordinate Industry Day events • Industrial Dissemination • Organise two annual EGEE-II conferences in collaboration with the local organisers • Updating and maintaining the public website EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  4. TNA2.1 Media Relations • Dissemination DB over 350 contacts for media, press, and associations • Almost 30 Published Articles through EU & local channels • GRIDtoday, CORDIS, iSGTW, European Agenda, IST Results, Europe’s Information Society newsroom, etc. • Local and national newspaper articles • ‘La Sicilia’ for Catania Industry Day • Il Sole24Ore (Financial newspaper) • ‘Il Tirreno’ regional daily newspaper for Pisa Industry Day • Industry Days and EGEE’07 Conference Business Tracks • Support or Produced • Press Invitations • Press Releases/News Releases • Press Interviews • Pre-event endorsements • Post-event articles EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  5. TNA2.2 Industrial Relations • Leaders of Industry Forum • Chair – Stephanie Parker (MTW) • 137 Industry Forum Members • 10 Industry Days organised • As coordinators, MTW concerns itself with the impact of the Day to achieve concrete results (i.e. gLite pilot applications, new EBAs) • New produced material to achieve this • 2 Business Tracks at EGEE Conferences • Co-organised Enterprise Requirement Workshops at OGF20/User Forum • Co-Chairs of Industry Committee • Sy Holsinger, Stephanie Parker (also Gabriel Zaquine, Stefano Beco) • Combination of ITF and IF Steering Committees • Focus Groups on: • Support for the Commercial Adoption of gLite • SMEs & Start-Ups • Industry Requirements for Grid Standardisation • In-charge of EGEE Business Associate relations • 6 current EBAs • MTW directly responsible for acquiring 2 of 6 EBAs (Excelian & Avanade) EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  6. TNA2.3 Production of Promotional Material (1 of 3) • Industry days • Complete organization of the Pisa Industry Day (Grid in Finance) • Major support of other 9 Industry Days in terms of: • Press and news releases, promotional texts/event announcement, invitations • Follow-up emails and phone calls to contacts made • Statistics • Badges • Next Steps plan • Chair reports • Announcements posted on on-line newsletters • Evaluation forms • On-line Surveys (Zoomerang) • Pre, immediate, and post-event reports • Industry Day Application Form • A-Z Guide to Working with Industry EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  7. TNA2.3 Production of Promotional Material (2 of 3) • Web Portal • Promotional sections for each Industry Day • Upload of: • Presentations • Agendas, etc. • MoU for IFSC • Mandate for Industry Committee • gLite re-marketing strategy • Quarterly Industry Forum Newsletter • Fact Sheets • EGEE ’06 • Industry Days • EBA, IF, IFSC, ITF • Speaker requirements • Full description of EGEE’06 & ‘07 business track • The e-Infrastructures cookbook • Input on content/feedback EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  8. TNA2.3 Production of Promotional Material (3 of 3) • Promotional Material is sent to • Community Members (500) • Mass mailing database (2,500) • Participants at events (avg 50/per) • EGEE ’06 & ‘07 Participants (700 avg) • Created sector specific DBs • Press and Media (350) • Industrial Associations • NA2 partners • Related Project Community members (when applicable) • Newsletters sent (2,000) EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  9. TNA2.4 Communication & Cross-Activity Coordination • Unit D3 Contact database created • In order to maximise Cross-Activity Coordination a database of contacts has been made • Phone calls or emails are sent to possibly • Involve or be involved in a project or upcoming event • Post announcements of upcoming events • More than 40 EU-funded research infrastructure & Grid projects contacted for Industrial collaborations • Relations created with various related projects: • BEinGRID (Joint Industry Day – Paris 28 Nov 07) • BELIEF (Metaware is coordinator) • EELA (Joint Industry Day – Madrid 1 Mar 07) • Newsletters collaborations • NESSI Newsletter • Health-e-Child Newsletter • OMII newsletter • Technology Transfer Offices • DESY (contribution of T.T. in Germany for IF newsletter) • Science & Technology Facilities Council (T.T. in U.K. for IF newsletter) EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  10. TNA2.5 User Relations and websites (1 of 3) • In-charge of Public website • Daily updates: • Content • Information Sheets • Press/News Releases • Latest news • Upcoming events (EGEE, Related Projects, or Grid related) • Industry Days • Content • Registration Process • Upload presentations and agendas • EGEE Conferences and User Forms sites • On-line discussion forum • Monthly Statistics • Member of Web Task Force EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  11. TNA2.5 User Relations and websites (2 of 3) • Community Members • 504 Total members; • partial result in MTW insistance in registration (Industry Days; next slide demonstrates this) and consistant marketing of its benefits EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  12. TNA2.5 User Relations and websites (3 of 3) Community Member Evolution EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  13. TNA2.6 Event Organisation and Attendance (1 of 3) • Organized • Industry Days • Complete organization of the Pisa Industry Day (Grid in Finance) • Major support of other 9 Industry Days in terms of: • Aiding in logistical information • Agenda support • Defining targets • Editing and/or Contributing to post-event report • Disseminating messages, invitations, etc. • EGEE’06 Business Track • Substantial contribution to the BT in terms of supporting and collaborating on the planning and execution of the track. • EGEE’07 • Contributed in terms of logistics and support • Business Track • Complete organization of session lay-out • Speaker recruitment EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  14. TNA2.6 Event Organisation and Attendance (2 of 3) • 10 Total Industry days across 8 Federations • + Paris “Grid and Finance” – 28 Nov 07 EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  15. TNA2.6 Event Organisation and Attendance (3 of 3) • MTW planning, targeted recruitment, content input, presentations and follow-up • EGEE ’06 - Sept ’06 • Cambridge - May ’06 • Paris - Apr ’06 • International Advanced Research Workshop On High Performance Computing And Grids, Cetraro, Italy – July 06 • Grid2006, Milan, Italy – July 06 • Catania Industry Day – Oct 06 • Pisa Industry Day – Jan 07 • OGF20/EGEE User Forum – May 07 • IUGG, Perugia, Italy – July 07 • Greece Industry Day – Sept 07 • EGEE’07 – Oct 07 • EGEE Meetings • All-Activity Meetings • NA2 Face-to-faces EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  16. TNA2.7 NA2 Management • External • Weekly update of MTW activities sent to PO • NA2 Deputy • Weekly phone calls with NA2 Activity Leader • Member of PEB • Attend weekly phone conferences • Internal • Hold regular EGEE meetings on a weekly basis • Update of upcoming activities • Distribution of tasks • Progress on previous tasks, etc. EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  17. Deliverables • DNA2.4.1 • Plan for Industrial Involvement • Laid out a roadmap with clear metrics with progress indicators and specific strategies • DNA2.5.1-2 • Annual Report of the Industry Forum • Reports on progress made of Industry involvement, results achieved and allows to identify areas of improvement and update strategies for future actions EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  18. Future • Finalization of Paris Industry Day • Follow up for Post-event report • Identify areas of exploitation • Outline next steps • Liaise with EBAs • Continue discussions for a potential Cambridge Industry Day • Lead discussions and outline topics for Industry Committee • Hopes for a potential White Paper on Grid and Industry • User Forum – Feb 07 • Web-site set up, continued changes and updates • Dissemination efforts for increased attendance • Considerations to produce an EGEE-II demo for Business • To improve the communications and marketing of EGEE and Business • More details about Industry in talk tomorrow EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  19. Conclusions • Gaining experience on how to approach, involve and recruit Industry • Databases that cover specific sectors are increasing in numbers that will help in the recruitment in future events • Extended EGEE to numerous vertical markets • Significant increase in the number of Industrial focused applications running on EGEE technology and the uptake of EGEE in various business circles EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

  20. Thank you THANK YOU EGEE-II and Metaware - Sy Holsinger - NA2 F2F (Partner Review) - 27-28 Nov 2007

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