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eTomes. Business Plan. Sean Curry | Jason McCandless | Mark McCann. In brief…. Online eBook Store We are looking to raise €250,000 The money will be used to pay the salaries of the staff for the first year It will also be used to buy the hardware we need to get the store online.
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eTomes Business Plan Sean Curry | Jason McCandless | Mark McCann
In brief… • Online eBook Store • We are looking to raise €250,000 • The money will be used to pay the salaries of the staff for the first year • It will also be used to buy the hardware we need to get the store online
Introduction • An ebook is an electronic version of a book. The main advantages being portability • Search ability, ability to change font size and face • Easily copied • Low distribution cost • Instant delivery • Removal of need to find a publisher
eBook reading devices • In the past, reading ebooks could be hard on (and sometimes even harmful to) the eyes • They were also not very portable unless the user had a device such as a PDA
eBook reading devices • Advent of paper-like ebook display devices that can store many ebooks and are roughly the size of a novel • e-paper looks like paper - it is a static image that is very readable • But it can be updated to display differenttext and even images • It will be many times more comfortable for somebody to read than a conventional display
Sony Reader™ • The Sony Reader™ uses a special display technology called eInk which looks almost exactly like traditional printed paper • Where Sony are going with the Reader, other consumer electronic companies are likely to follow • A market similar to that of MP3 players, where the Apple iPod™ is the industry leading music player and there are multiple players and multiple ways to get music • Our business will become one of the providers of content, an online ebook store
Interface • AJAX technology will be utilized to provide a rich client side experience and a simplified “clean” interface will be presented to the users • Making it easier for users to navigate the site and faster to purchase items.
Management Plan • The management team is made up of the founders of the company: • Sean Curry • Jason McCandless • Mark McCann
Management Plan • The company will be organized as follows: • Three managers who each manage separate areas of the business • Four programmers who will work on the project • Small teams have many less communication paths, so they will be more in touch and won’tneed to spend as much time discussing ideas • Also have a secretary to deal with paperwork and back office matters
Company Philosophy “Provide a large selection of low-cost eBooks to the world”
Management Plan • The company will start with the three key founders and a team of four seasoned programmers and one secretary • Eight people in total • By the end of 2006, we hope to expand the team to around twelve • By mid 2007, we expect to have around twenty people
Management Plan • The managers will each get paid €30,000 p.a. • The programmers will get €25,000 p.a. • The secretary will get paid €18,000 p.a. • €208,000 total yearly employment expenditure
Demographics • Consumer preferences towards electronic and paper books • Attitudes towards eBooks by people who read “paper” books
Demographics • 18% : Online bookstore via the Internet • 27% : Self-improvement and inspiration • 14% : Art
Demographics • 35% want to read an e-book • 59% Many titles available as Paper Books • 56% would buy an e-Book if I can enlarge type
Demographics • 70% read on any computer • 66% buy from net!
Trade Regulations Digital Rights Management • Limit by user • Limit by time frame • Limits based on fees
Trade Regulations The degree of control eBook publishers can choose to exercise over intellectual property involves: • Access • Sharing • Loaning
Competition • Amazon.com • ebookimpressions.com • eBooks.com
Finance Assumptions: Forecasts that say 14% of the world's population presently uses the Internet, and that will grow to 22% by 2010. No e-commerce disaster scenarios. Continued support of financial markets.
Finance details Very high rate without corresponding increase in operating expenses. This is because of the leverage available in use of Internet technology as our main marketing and sales channel. Due to the presence of a large amount of automation in the venture, there would not be a need for a particularly large staff. The following benchmarks chart indicates a very ambitious increase in sales and matching increases in operating expenses. We expect to improve ratios of inventory, payable days, and collection days. As is to be expected in this kind of venture, the cash flow is supported mainly by new capital from new investment in the company.
Key Financial Indicators • One of the more important assumptions is that we can increase sales at a very high rate without corresponding increase in operating expenses. • We expect to improve ratios of inventory, payable days, and collection days.
Implementation SQL VeriSign Backup Mirrors Shockwave/Flash JS/AJAX XHTML/CSS “We will use a combination of the DOM accessed with a client side scripting language, any ECMAScript implementation like JavaScript to dynamically display and interact with the content presented as well as the XMLHttpRequest object to exchange data asynchronously with the web server.”
Useful for gathering information on how the website is being used, and what areas could use improvement, or where the site is lacking.
