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Presentation Title (24 point Arial; color = white). Section Title (12 point Arial; color = white). Membership Basics Laurie McIntosh, SPHR November 18, 2010. Membership Basics. SHRM Terms State Membership Director Responsibilities 2011 Membership Growth and Retention Goals Resources.

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presentation title 24 point arial color white

Presentation Title (24 point Arial; color = white)

Section Title (12 point Arial; color = white)

Membership Basics Laurie McIntosh, SPHR November 18, 2010

slide2

Membership Basics

  • SHRM Terms
  • State Membership Director Responsibilities
  • 2011 Membership Growth and Retention Goals
  • Resources
shrm terms
SHRM Terms
  • At-Large Member – member of SHRM that is not a member of a local SHRM affiliate chapter
  • Local Member Only (LMO) – member of local SHRM affiliate chapter, but not a member of SHRM
  • 100% Chapter – SHRM affiliate chapter comprised of only SHRM members
  • Non-100% Chapter – SHRM affiliate chapter comprised of SHRM members and LMO’s
  • Satellite Chapter – Extension of chapter which allows a small group of members to meet in either separate or combined meetings. This partnership may be used due when distance is a factor.
shrm terms1
SHRM Terms
  • Chapter Financial Support Payment (CFSP) – SHRM returns a portion of SHRM membership dues to chapters based on number of SHRM members coded to the chapter
  • Multi-member – member of SHRM that maintains membership in multiple SHRM affiliate chapters. Primary chapter affiliation is with another SHRM affiliate chapter. A chapter would receive credit for chapter affiliation purposes for multi-members but not for CFSP.
  • Primary member– multi-member that designates one chapter as their primary chapter (this chapter receives CFSP)
  • Volunteer Leader Resource Center (VLRC) – section of SHRM website consisting of variety of resources for volunteer leaders
slide5

SHRM Terms

  • SHRM Affiliate Program For Excellence (SHAPE) - comprised of planning workbook and on-line year-end report. Outlines requirements to measure chapter/state alignment and engagement with SHRM’s overall objectives. Ensures a stronger connection with SHRM from a business perspective. Membership initiative required.
    • Deadlines:
      • Chapters – 1/31
      • State Councils – 3/31
  • Chapter Achievement Plan (CAP) – replaced by SHAPE for Chapters in 2010
  • State Council Achievement Plan (SCAP) – replaced by SHAPE for State Councils in 2010
slide6

State Membership Director Responsibilities

  • Provide leadership to chapter membership directors in all areas of membership responsibility
  • Assure chapter membership directors have access to resources for membership recruitment and retention
  • Track and report to state council statewide and chapter membership growth and other relevant membership data
  • Actively engage chapter membership directors through forums (i.e. conference calls, meetings) to discuss membership issues and share successful recruiting/retention practices
  • Serve as resource for chapters struggling to meet minimum standards in SHRM membership
  • Engage SHRM at-large members in the state and create awareness of chapters
slide7

2011 Membership Goals

  • 2011 Membership Growth Goal
  • 3 % increase
  • in SHRM membership
  • over 12/31/10
  • Membership Retention Goal
  • New for 2011
  • 80%
slide8

Membership Star/Superstar Recognition Program

  • Based on growth of professional SHRM members primarily
  • coded to the chapter in the SHRM database
  • Does not include:
    • student SHRM members
    • multi-members
    • expired SHRM members
    • SHRM members that are members of your chapter, but
    • are not appropriately coded to the chapter
slide9

Membership Star/Superstar Recognition Program

  • 2010 Updates
  • Recognition for Chapters and State Councils for achievement
  • 0 – 2.9% Growth
  • 3% - 5.9% Growth
  • Star: 6% - 9.9% Growth
  • Superstar: 10+% Growth
  • Growth over 12/31 SHRM membership
slide10

Membership Star/Superstar Recognition Program

  • 2011 Program
  • Star: 6% - 9.9% Growth
  • Superstar: 10+% Growth
  • Growth over 12/31 SHRM membership
slide11

Calculating Retention Rate

  • Retention Rate – Number of members that renew divided by number of members eligible to renew
  • Example
  • As of 12/31/09, 100 members eligible to renew; 80
  • of these members actually renewed (80 divided by 100)
  • equals a retention rate of 80%
  • Do NOT include new members, only current members. New members are noted in the acquisition number.
slide12

Calculating Retention Rate

If a ‘grace period’ is included for a member to renew after membership has already expired, be sure to include in retention calculation members who renew during the grace period

Example

60-day grace period for members to renew; membership expires 12/31/09; member who renews 2/28/09 counts as a retained member

slide13

Resources

Volunteer Leader Resource Center

Let’s take a look

slide14

Resources

SHRM In-Chapter Monthly Membership Report

slide15

Resources

Quarterly Scorecard

slide16

Resources

  • Mailing Addresses of SHRM At-Large Members
  • One-time use only
  • Electronic file
  • Mailed/e-mailed upon request
  • Statewide list available to state councils
  • At-large members in chapter’s zip-code range available to chapters
  • To request:
  • Online order form in the VLRC
  • Send copy of communication piece
    • Include “affiliate of” SHRM logo
  • Contact your Regional Administrator
slide17

Resources

  • E-mail Communication with At-Large Members via SHRM
  • Available to state councils, 100% chapters and Super Mega chapters
  • You provide the text (no graphics or attachments), SHRM does the e-blast
  • Guidelines available on VLRC
  • State Council At-large E-blasts
  • Two per quarter to encourage chapter membership and/or promote awareness of the state council’s existence & activities
  • On-line request form and guidelines available on VLRC
  • Five (5) business day waiting period for e-blast requests. Per the CAN-SPAM agreement, the request has to be made online using the online request form. Follow up with formatted Word version to assist in appropriate formatting.
slide18

Resources

  • Brochures
    • SHRM Membership Benefits Brochure
    • “What’s in it for Me” Brochure - Compares value of belonging to both a local chapter and SHRM
    • “What’s in it for Your Organization” Brochure
    • Request through Regional Administrator
  • Regional Team
    • Field Services Director
    • Regional Administrator