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Continuum Software Solutions Inc is a Leading Toronto Internet Marketing Company and Search Engine Marketing and Digital Marketing Firm That Provides Mobile Apps & Web Designing Services. Call Us Today: 1 647-772-6997.

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the importance of mobile friendly web design

The Importance of Mobile Friendly

Web Design

Today most of the content is seen and read on mobile

screen devices like Smartphones and tablets. So if you

are not optimizing your website for the small screen

then you would be losing a lot of your product sales. To

provide a user the same experience of your website on

the mobile screen is critically important as the majority

of the users will leave your site if it doesn’t load within 3

seconds. So to avoid losing customers it’s essential to

convert your website to a format suitable for mobile


so now the issue arises what is a mobile friendly

So now the issue arises what is a mobile-friendly

website? A site would classify as a mobile-friendly site if

it has the following parameters:

If it has a larger and easy-to-read text.

If the pages load faster.

If it has mobile-friendly layout/UI and is easy

to navigate

Some people think that creating or converting a

computer website to a mobile-friendly website is a

costly effort. But we beg to differ here. We will show

you how the investment is worth every dollar of your

investment into a trusted professional like Continuum

Software Solutions. Some points which will highlight

the importance of mobile-friendly websites are listed


1. Rapid increase in mobile devices

The sudden and sharp rise of inexpensive Smartphones

has greatly contributed to the high volume of data

consumed on phones. According to some recent reports,

mobile category is the largest in terms of websites

accessed through it and is also rising rapidly day by day.

So if you want to increase your brand’s revenue, it’s

imperative that you convert it immediately.

2 mobile users are a different breed altogether

2. Mobile users are a different breed altogether

Mobile users are quite impulsive and surveys show they

spent more than money per purchase compared to

desktop consumers. Also mobile users want information

in small and easily accessible bites. By making the site

intuitive, a large chunk of impulsive buyers can be


3. Age of interactive content

While the big companies are getting their act together

and having separate mobile-friendly websites, the

small businesses still lag far behind. The recent culture

of interactive marketing keeps the consumer’s

satisfaction at the top. If the website is not user-

friendly, it would provide a negative image of the

company and drastically erode brand value.

4. Makes total business sense

The maturing mobile market in Canada can be summed

up in three interesting statistics

1 smartphone users spend close to 2 hours

1 – Smartphone users spend close to 2 hours 20 minutes

a day consuming media and other content on their

smartphones, on average

2 – Smartphone ownership jumped from 55% (2014) to

68% (2015) to 76% (2016).

3 – From 65% (2014), the number of people using mobile

to pay bills has spiked to 85% (2016)

This means that more and more of the purchase

decisions are now happening on the mobile. Also,

Canadians are quickly opening up to buying or

transacting using the mobile. For marketers, this

‘mobile-first’ philosophy is a significant shift that has

to be embraced at the earliest to maintain the

competitive edge.

You can sample some of our mobile-friendly creations

below and feel free to call with your queries and

doubts. This will assist you with an informed decision

making in choosing us as the preferred partner for

your mobile friendly web design needs.

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