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8 Obsolete SEO Techniques.

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Presentation Transcript
keywords before clicks
Keywords before Clicks

In previous days people use multiple keywords in a title and descriptions like'

Title:Web Design| Website Design| Logo Design

Description: website design Kolkata, logo design service, unique website design service.

Now this is not more effective for search engine and users. Search engine looks as spam. Title need to be more catchy and more descriptive which may draw the attention of users as well as search engine.

heavy use of anchor text on internal links
Heavy use of Anchor Text on Internal Links

In previous days, people use anchor text on internal links but now search engine thinks it as inappropriate and spammy techniques.

If these internal link is in the navigation or in the footer or in the sidebar and has relevant, good quality content and high usability then it is good for a site other than search engine think as spammy.

pages for every keyword variant
Pages for Every Keyword Variant

In previous days same types of keywords use to create a page like

hand carved pipes, unique hand carved pipes, wooden hand carve pipes etc.

After the Hummingbird update so experts suggest using all keyword on the same page with unique and more descriptive content.

paid links
Paid Links

In previous day people buy links to rank their site in SE. After the Google update, this SE thinks it as spam and thus penalize it. Paid directory, forum links, paid article links, paid private blog links are no more countable for SE.

multiple microsites separate domains for the same audience
Multiple Microsites, Separate Domains for the Same Audience

Previously people use to create a website with multiple keyword name. Like,

In this way, people target same people from different websites or microsites. In this way people no one sites benefiting other sites. On the other way, SE sees the same kind of content for different sites.

It will be best if people use all keywords with good quality content. In this way, domain authority will be good.

exact and partial keyword match domain names in general
Exact and Partial Keyword Match Domain Names in General

15-20 years ago people use to create their website with the keyword like or This kind of sites don't sound like a real brand and don't get the attention of users.

Using CPC or Adwords' "Competition" to Determine the Difficulty of Ranking in Organic or Non-Paid Results

A lot of people use to select the keyword on basis of Adword competition. like,

CPCcompetitionKW difficulty

hand carve pipes 4.8 medium 42

unique wooden pipes 6.3 medium 58

Generally KW rank depends on content site page authority score and lot of metrics.

unfocused non strategic linkbait
Unfocused, Non-Strategic "Linkbait"

In the old SEO techniques, people invest their time in unfocused and non-strategic linkbait techniques. "Here are seven actors who one time wore too little clothing." instead of "Here's the popularity of pipes, cigarettes, electronic cigarettes, and cigars in the U.S. from 1950 to today." The main thing is content marketing should be more descriptive, more focused and more attractive and unique for users and SE.