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Content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Know more.<br>
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EMAIL COPYWRITING TIPS FOR ENGAGING CONTENT Subject Line Your email subject line is the headline equivalent for your email copy. If it isn’t interesting and doesn’t inspire your readers to take action, they won’t open it. relevant or Preview Text When it comes to composing email body, the preview body before Twitter increases the number of characters is similar to a tweet. There were few letters that appealed to subscribers and invited them to read beyond the subject line. Choose Your Words Carefully By talking about benefits rather than features, email continues to focus on subscribers, not businesses. This is what the reader wants to see in their inbox.So choose your words carefully Keep Things Short And Concise Split the text with lots of white space. A huge block of text will take the reader to the back button. Use bullet points, short sentences, and questions as needed to get the point. Your Content is Relevant Do not send the same email to all subscribers. Creating a general email for the entire list doesn't sympathize with anyone and doesn't reliably convert it. Instead, segment your subscriber list based on past clicks, age group, shopping habits, when you registered, and other factors that make sense to your industry or brand. WWW.CONTENTLABS.UK