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IAT and Ageism. Becky Nixon and Alexis Rose Hanover College Fall 2005. IAT Greenwald and McGhee (1998) found black to be negative and white to be positive (white participants). Ageism Hought (2002) used ASD on first-year and third-year med students interest in geriatrics decreased.

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iat and ageism

IAT and Ageism

Becky Nixon and Alexis Rose

Hanover College

Fall 2005

previous research
IAT

Greenwald and McGhee (1998)

found black to be negative and white to be positive (white participants)

Ageism

Hought (2002)

used ASD on first-year and third-year med students

interest in geriatrics decreased

Previous Research
hypothesis
Hypothesis
  • We predict that our participants already have implicit associations towards the elderly; therefore an old face paired with a positive word will have a slower reaction time than an old face paired with a negative word.
methods
Methods
  • Participants:
    • 13 participants: all intro psych volunteers
      • 12 female, 1 male
      • All Caucasian
      • Ages 18-21
  • Materials:
    • Gateway Computer, LCD monitors
    • Internet Explorer, Java
design
Design
  • Condition 1:
    • Positive words press “d,” negative words press “k”
  • Condition 2:
    • Old faces press “k,” young faces press “d”
  • Condition 3:
    • Young faces/positive words “d”
    • Old faces/negative words “k”
  • Condition 4:
    • Old faces press “d,” young faces press “k”
  • Condition 5:
    • Young faces/negative words “d”
    • Old faces/positive words “k”
faces
FACES

http://psych.hanover.edu/JavaTest/Cognition/Cognition/Images/IATFaces/

words
Positive

WONDERFUL

LIBERATION

LAUGHTER

Negative

LOAD

SUPRESSION

HAMPER

WORDS
accuracy
Accuracy
  • The mean of young faces and negative words paired was 13.23 percent, (SD = 20.06), the mean of young faces and positive words was 94.15 percent, (SD = 10.90), t(12) = 13.21, p < .001
  • The mean of old faces and negative words was 88.69 percent, (SD = 14.75), the mean of old faces and positive was 14.92 percent, (SD = 25.61), t(12) = 8.01, p < .001
reaction time
Reaction Time
  • The mean of young faces and negative words was 1460.50 ms, (SD = 913.48), the mean of young faces and positive words was 1146.43 ms, (SD = 316.38), t(12) = 1017, p = .265
  • The mean of old faces and positive was 1921.58 ms, (SD = 818.68), the mean of old faces and negative words was 1347.11 ms, (SD = 414.38), t(12) = 2.39, p = .035
discussion
Discussion
  • Baby-boomers retiring soon
    • Doctors aren’t interested in this field, when needed the most
      • Not enough to meet growing geriatric needs
      • Elderly viewed as burden
    • Social Security running out
      • Baby-boomers will be seen as a burden if not modified
limitations
Limitations
  • Ugly faces
    • One participant reported she felt negatively towards all faces because of appearance
  • Confused participants
    • Forgot which letter was paired with which face/word
    • More detailed directions
    • Difficult words (e.g. saddle, encumber, emancipation)
  • Square problem-wrong answers, more data needed
future research
Future Research
  • Control for conditions with attractive faces
  • Attractive elderly vs. sick elderly appearance
  • Change in Social Security…effect on ageism?