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About this deck. This presentation is intended to be used by agencies that want to help their clients understand the value of using Bing Ads to place search ads on the Yahoo! Bing Network. You’ll need to review the slides prior to your presentation:

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about this deck
About this deck

This presentation is intended to be used by agencies that want to help their clients understand the value of using Bing Ads to place search ads on the Yahoo! Bing Network.

You’ll need to review the slides prior to your presentation:

Add your logo to the placeholder on every slide

Update slide 10 with information about your services

Slide 11 contains pointers to help you prepare for your presentation

Delete slides 1 and 11 and all orange instructional boxes before presenting

If you have any questions about this deck or our agency services, please contact us at 1-877-635-3508.

http://advertise.bingads.microsoft.com/en-ca/agency

IMPORTANT: This slide is for guidance only.Be sure to delete it prior to your presentation.

drive growth for your business on the yahoo bing network

IMPORTANT: Replace the Picture Placeholder in The Title Slide with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

Drive growth for your business on the Yahoo! Bing Network.

Speaker Name

Title

learn how you can
Learn how you can:
  • Reach a unique audience through Bing Ads
  • Find customers on the Yahoo! Bing Network
  • Use powerful Bing Ads features to create ads that inspire action
  • Take advantage of our services

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

slide4
The Yahoo! Bing NetworkReach a vast audience on the Yahoo! Bing Network1 in Canada, where more searchers are buyers.
  • 2.8 million
  • unique searchers not on Google
  • 14million
  • unique searchers
  • 272million
  • monthly
  • searches

The unique searchers on the Yahoo! Bing Network spend 22% more than the avg. Internet searcher and 14.6% morethan Google searchers.

1. The Yahoo! Bing Network includes Microsoft and Yahoo! sites in Canada.

2. comScore qSearch (custom), December 2012.

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

be found anytime anywhere reach a valuable audience with search and mobile ads
Be found anytime, anywhereReach a valuable audience with search and mobile ads.
  • At homeTarget searchers by location, time, demographics, and what they’re searching for to find your perfect customer.
  • On the go
  • Target your ads to specific device operating systems and promote your closest business location so customers can easily find you.

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

features that increase conversions bing ads has powerful features that help your ads earn clicks
Features that increase conversionsBing Ads has powerful features that help your ads earn clicks.

Sitelink extensions lets you include more links in your adso customers can easily access the pages on your website that interest them most.

Location extensions lets you include your nearest business location in your text ad.

Alpine Ski House

www.alpineskihouse.com

30% Off Select Ski Gear! Free Shipping Over $50.

Our top-rated gearJoin us on a trek

Money-back guaranteeSustainability commitment

Alpine Ski House

www.alpineskihouse.com

30% Off Select Ski Gear! Free Shipping Over $50.

4567 Main Street – Seattle (206) 555-0100

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

  • Include your address and phone number.
  • Display links to multiple pages on your website.
features to refine your markets bing ads has powerful features that help you target searchers
Features to refine your marketsBing Ads has powerful features that help you target searchers.

Bing Ads makes it easy to target your ideal customers— whether they’re near a specific address or on a device. Target a radius around an address, such as your business location; designated market areas (DMAs); people in or searching for a location; and more.

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

expand successful campaigns easily import your google adwords campaigns to bing ads
Expand successful campaignsEasily import your Google AdWords campaigns to Bing Ads.

You don’t have to start from scratch: you can import existing search advertising campaigns that are already working for you.

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

what s the bottom line
What’s the bottom line?

Reach a vast audience that you can’t reach on Google.

Connect with Yahoo! Bing Network searchers, who spend more than the average Internet searcher.

Reach potential customers anytime, anywhere.

Create ads that maximize conversions.

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

The Yahoo! Bing Network includes Microsoft and Yahoo! sites in Canada..

comScore qSearch (custom), December 2012.

we ll help you tap in an introduction to our services
We’ll help you tap inAn introduction to our services.

IMPORTANT: This slide needs edits.Customize this slide with your agency’s services, and delete these instructions.

IMPORTANT: Replace the Picture Placeholder, left, with Your Logo (2.5” wide x .5” high, 150 dpi). Delete this box when you are done.

prepare for your meeting
Prepare for your meeting

Understand your client’s organization and industry structure

Understand their immediate needs and current marketing initiatives

Understand their potential customers’ characteristics, demographics, and relevant actions you expect from them (media consumption, purchase, sign-ups, brand awareness, etc.)

Understand the scope of work and success metrics for the project

Analyze the competitive landscape and opportunities for improvement

Be prepared to answer how can you help your client achieve their goals effectively and efficiently with Bing Ads

Be prepared to describe your unique abilities to deliver best results

Use relevant past experiences with results achieved

IMPORTANT: This slide is for guidance only.Be sure to delete it prior to your presentation.