Onderzoekseenheid. Wat ga je onderzoeken? En hoe?. Onderzoekseenheid. Voor het onderzoeken van je onderzoekseenheid bestaan grofweg twee methoden: Kwantitatief onderzoek
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Wat ga je onderzoeken? En hoe?
Quantitative research is built around numbers and data
Mostly carried out through questionnaires
Focus mainly on qualitative research
Tip: quantitative data can be found at www.cbs.nl and all kind of branche organisations
Qualitative research deals with words and images
Uses tools such as (expert) interviews, group interviews, literature reviews and observations
Tip: every designer must understand the customer, use observations to get the real customer insights
This might be useful for you while working on your graduation project.
While working on a (graduation) project, you’ll encounter many problems/questions.
Definition of the tool/method (What is it?)
Project phase (When to use it?)
Purpose (Why to use it?)
Points of interest / Pitfals
Best practices / examples in the near future.
The toolbox is only a collection of references
So no complete how-to’s, but references to books and websites
It’s a work in progress, the first version is online.
Enabling co-creation (so users can add content)
Adding some essential tools
A Designer’s Research Manual
Jennifer & Kenneth Visocky O'Grady
A brilliant book! It explains the theory of research, and many techniques or methods are explained in a very clear and concise manner.