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Agent as Mediators in Electronic Commerce. 96300-230 Bokyong Yun. Introduction. Software agents : delegate a task Feature : personalized continuously running semi-autonomous so 시간 비용 절약,성향 표현 용이, 적은 위험부담 with AeEC Roles and Technologies. Roles of AmEC.

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Presentation Transcript
introduction
Introduction
  • Software agents : delegate a task
  • Feature : personalized continuously running semi-autonomous
  • so 시간 비용 절약,성향 표현 용이, 적은 위험부담 with AeEC
  • Roles and Technologies
roles of amec
Roles of AmEC
  • Consumer Buying Behavior(CBB)
  • but the limit : retail broad issue in EC
  • let’s explore roles in context of CBB
product brokering
Product Brokering
  • what to buy
  • PersonaLogic : filter out unwanted Constraint Satisfaction Problem(CSP)
  • Firefly : recommend .. “nearest neighbor” Automated Collaborative Filtering(ACF)
merchant brokering
Merchant Brokering
  • BargainFinder : first price comparison ...merchant blocking price
  • Jango : not centralized, Jango-augmented browser .. only price , consumer-biased
  • Kasbah : multiagent for 구매자간 create agent who want to sell or buy
negotiation
Negotiation
  • Determine price or other terms
  • real world : 시간과 지역적 문제 but…
  • AuctionBot : API, 완전자동화된경매
  • Kasbah : agent matching , 단순 전략
  • Tete-a-Tete : 여러가지 조건 ,evaluation constraint in PB,MB
technologies
Technologies
  • From AI
  • Recommender systems
  • User Interface Approaches
  • Negotiation Mechanisms
  • Infrastructure,Languages,Protocols
recommender systems
Recommender systems
  • Context based filtering : “wrapper” BragainFinder , Jango
  • Collaborative filtering : 제품정보X, 평가 Firefly
  • Constraint based filtering (CSP) : formalized(var, domain, constraint) hard/soft Tete-a-Tete
user interface aprroaches
User Interface Aprroaches
  • Shopping experience is diverse
  • shopper intend & knowledge
  • positive feedback & 친밀도
  • 신뢰성 : visible 한 단순한 것에..
negotiation mechanisms
Negotiation Mechanisms
  • Protocols : rule (“mine!!”)
  • given protocols : strategies to maximize
  • protocols design : 전체 시스템에 큰 영향
  • distribute neg. : largest pie ,0-sum, 단일자원,한쪽 만 이득
  • integrative neg. : enlarge available pie 양쪽 모두 이득
infrastructure languages protocols
Infrastructure,Languages,Protocols
  • Mix all? … so hard yet
  • from “wrapper” tech : language ... XML
  • so many protocols & language > standards
  • platform standards
amec at mit media lab
AmEC at MIT Media Lab
  • Knowledge Brokering & Expert Finder
  • create agent to seek expertise
  • just in time consulting
  • rare disease
shopping on run
Shopping on Run
  • Walking near a bookstore
  • driving down a highway
  • an expert is nearby
  • 장소에 맞는 즉각적인 brokering
  • needs equipment and infrastructure
conclusion future direcions
Conclusion & Future Direcions
  • 1st gen : c-to-c market 형성
  • 2nd gen
  • 불명확 문맥, 개인 성향, 복잡성, 환경 변화등 해결
  • 더 중요한 것은 standards for good, service. Profile, payment mech. , inter-business form
  • 3rd : 전자상거래로 가상과 현실 company의 완벽한 효율성
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