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House Style - PowerPoint PPT Presentation


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House Style. What do we mean by ‘House Style?’. Consistent use of text type, graphics, logo, colours etc throughout our work Positioning of logo and graphics Helps customers to recognise the brand Creates a corporate image. Example – Tesco. Website. Fixtures. Petrol. Stores. Trolleys.

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Presentation Transcript

What do we mean by house style
What do we mean by ‘House Style?’

  • Consistent use of text type, graphics, logo, colours etc throughout our work

  • Positioning of logo and graphics

  • Helps customers to recognise the brand

  • Creates a corporate image



Fixtures
Fixtures

Petrol

Stores

Trolleys


Products
Products

Financial products

Standard products

Value range

Finest range


Business documents
Business documents

Letter

Receipt

Flyer

Club card


Your documents
Your documents

  • To get a distinction you need to show that you have a consistent style

  • If you use a logo, use it on all your documents

  • Stick to the same type face

  • Use the same colours or decide on a range and stick to it

  • Don’t use lots of different text sizes on the same document


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