1. What is SmallBizU?

1. 1.What is SmallBizU? ™ SmallBizU Presentation and Overview

2. SmallBizU is… • SmallBizU is the first online academy created especially for small businesses and entrepreneurs. • Currently, it is the largest collection of entrepreneurial training resources available on the internet. • We have created a no-frills, utilitarian curriculum that provides small businesses with real-world tools and information. • Inside, you’ll find 20 core classes encompassing over 3,500 animated slides and 350 tools and resources contained in a comprehensive knowledgebase.

3. What’s The Objective of SmallBizU? • SmallBizU seeks to teach entrepreneurs the 3Ms: • Money, • Marketing, and • Management. • It achieves this objective through the delivery of 20 core courses that teach the “language of business” and important trade-skills. • Beyond these core functional skills, an advanced master’s level program titled, The Entrepreneurial Master Class Curriculum (EMC2) integrates the functional core skills into a set of “entrepreneurial mindsets” designed specifically for growing companies.

4. Design and Development… • From its inception, the curriculum of SmallBizU was developed using a branded and unified approach applied across the design of every course. • Each course moves across a continuum of ten sections. The sections move from a general description of a functional skill, to the recognized theory, to the application of the practice to a small business. • A typical course ranges anywhere from 170 to 230 slides and is presented over a three to four hour period. • Each course is delivered via the internet full of animated slides accompanied by voice-over narration, PowerPoint presentations, worksheets, toolsets, and access to a comprehensive knowledgebase.

5. Competitive Advantage… • SmallBizU’s strategic market advantage lies with its proprietary content and business expertise in marketing to business development organizations. • The amount of intellectual property that SmallBizU has been able to amass over the five-year research and development phase makes for a formidable barrier to entry into this market for potential competitors.

6. Current Courses… • Money Courses: • Finding Money To Start A Business • Creating A Loan Package • Finding and Attracting Investors • Creating Financial Projections • Accounting 101: The Fundamentals • Management Courses: • Crafting A Business Plan • Strategic Planning and Execution • The Entrepreneurial Strategies • Growing A Business • Choosing A Legal Structure • Buying A Business • Hiring and Managing Employees • Marketing Courses: • Creating Buzz: Small Business Marketing • Market Insight and Research • Positioning • Pricing Strategy and Tactics • Understanding Intellectual Property • Advertising and Promotions • Marketing 101

7. 2.The Problem SmallBizU Solves ™ SmallBizU Presentation and Overview

8. Product Rationale… • Most people that start a business are technicians by trade. They know a skill or craft and seek to build a business around it. • But, as Michael Gerber states in his book, The E-Myth, • “therein lies the fatal fallacy: a technician assumes because they know the trade or craft that they know how to run a business that does the technical work.” • As technicians, they have worked in their business, but not on it.

9. Entrepreneurship is a practice… • Fortunately, the critical skills of entrepreneurship can be taught. • As management pioneer Peter Drucker stated, • “Entrepreneurship is not magic, it’s not mysterious, and it has nothing to do with genes. It’s a discipline. And, like any discipline, it can be learned and improved upon.” • SmallBizU addresses the need brought forth by both Gerber and Drucker. • It provides the necessary skills an entrepreneur needs on a “just-in-time” basis to allow them to work on their business rather than just in it.

10. There Is A Need For SmallBizU… • There are over five million businesses in the United States with less than 20 employees—and you’d better believe that each and every one of them wants to grow. • Yet, relatively few entrepreneurs darken the doorways of our existing educational institutions to get help. Why is this? • There are two reasons why traditional community colleges and universities don’t meet the requirements of many entrepreneurs: • (1) they produce the wrong product and • (2) they deliver it through the wrong approach.