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HTML Email Newsletters. Tips and Troubleshooting Mark Branom, IT Services. Agenda. Photo, Graphic, and other Image Issues Font Issues Statistics – click-through Statistics – Google Analytics Q & A!. Image Issues. Image sizes – should be set for the appropriate widths!

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html email newsletters

HTML Email Newsletters

Tips and Troubleshooting

Mark Branom, IT Services

agenda
Agenda
  • Photo, Graphic, and other Image Issues
  • Font Issues
  • Statistics – click-through
  • Statistics – Google Analytics
  • Q & A!
image issues
Image Issues
  • Image sizes – should be set for the appropriate widths!
  • Images must reside on a web server accessible via a web browser.
  • All references to the image must be fully-qualified (full URL).
  • Make sure you put in the ALT, height, and width attributes. Use hspace and vspace to add padding around the picture (not CSS).
font issues
Font Issues
  • Use <font> tags or inline styles ONLY. Never use external or internal style sheets.
  • Use fonts that (almost) everyone has.
  • Use pictures of text for those extra-special text items (logos, etc.). But be sure to include the alt, height, and width attributes.
statistics
Statistics
  • Click-through statistics
    • Use a URL shortening service like goo.gl or bit.ly to track click-through statistics.
  • Overall statistics
    • Use Google Analytics to track overall statistics for your email newsletter.
    • Warning: *some* email clients treat JavaScripts as triggers that the email is spam. Since Google Analytics uses JavaScript, your email newsletter *may* be read as spam.