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Genius Company Profile

Genius Company Profile. May 17, 2011. OEM. OBM. OBM. KYE Groups. OEM Product  PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller  Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC  Storage: Card reader

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Genius Company Profile

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  1. GeniusCompany Profile May 17, 2011 - 1 -

  2. OEM OBM OBM KYE Groups OEM Product PC peripherals: Mice, Keyboard, Speaker, Tablet, Game controller Video: WebCam, NB Cam module, Smart phone Cam module, DV/DSC  Storage: Card reader Cloud computing: Optical fiber transceiver hub Barcode printer, Barcode Reader Mobile phone IPTV remote controller Genius Product PC peripherals: Mice, Keyboard, Tablet, NB Bag Audio: Speaker, Headset, Gaming Device Video: WebCam, DV, Projector, DSC Vehicle Recorder Agama Product Home Appliances: Robotic Vacuum Cleaner - 2 -

  3. Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing - 3 - - 3 -

  4. About Us • Headquarter: Taipei, Taiwan, Factory: Dong Guan, China • Founded: November 3, 1983 • Revenue: US$ 308 Million (2009), US$ 341 Million (2010) • Employees: 3,880 ~ 5380 (Taipei: 320, Branch office: 60, Factory: 3,500 ~ 5000) • Product lines: - PC peripherals: Mice, Keyboard, Tablet, NB Bag - Audio: Speaker, Headset, Gaming Device - Video: WebCam, DV, Projector, DSC, Vehicle recorder - iPad/Tablet accessory: Keyboard, Sleeve, Headset/Headphone, Speaker • Sales Office: USA (Miami, LA), China, UK, Germany, HK, • Marketing Rep. : - Latin America: Brazil, Mexico, Columbia, Argentina, Chile, Venezuela - Europe: Poland, Hungary, Czech Rep., Romania, Turkey, Ukraine - Asia-Pacific: India, Vietnam, China, Indonesia, Thailand • PR Consultant: - America: USA, Latin America - Europe: UK, Poland, Czech Rep., Romania, Spain, Turkey, Ukraine ,Germany - Asia Pacific: Vietnam, India, Indonesia, South Africa, Thailand - 4 - - 4 -

  5. Milestones • Won “CES Innovations Award” in USA • Won “red dot design award” in Germany • Rank top 192 in Taiwan 1000 manufacturer • Received “Best Peripherals” in Latin America • Received “Best PC Peripherals Supplier Award in Argentina • One of Taiwan’s top 20 Global Brands • Won “CES Innovations Award” in USA • Won “red dot design award” in Germany • Received “Best Retail Award” in M.E. • Received “Peripheral provider of the year” in M.E. • Received "Channel awards" in Dominican Republic • One of Taiwan’s top 20 Global Brands • Won “IF communication Design Award “ in Germany • Received “Info Tech 100” in Taiwan • Received "Channel awards" in Latin America • Received "RETAIL ACADEMY" in Middle East • One of Taiwan’s top 20 Global Brands • (Elected for six consecutive years) • Received "Channel awards" in Latin America • Received “Best Retail Award” in M.E. • Received “Peripheral provider of the year” in M.E. • Won “IF Product Design Award “ in Germany • Won “Red Dot” in Germany • Won “Best Choice Award ” in Computex • brand launched • First wheel mouse in the world • Established manufacturing plant in Dong guan, China • Received “National Award of Excellence” in Taiwan • Publicly listed on Taiwan stock market • Signed cross-licensing agreement with Microsoft • New logo announced • Received “Annual Brand Awards” in Russia • Expanded to Consumer Electronics • Received Microsoft “Best Vendor Award” • Received “Taiwan Packaging Star “ in Taiwan • Received “Good Design Award“ in Japan • Received “G-Mark Award“ in Japan • One of Taiwan’s top 20 Global Brands • Won “IF Award “ in Germany • Received "Channel awards" in Latin America • Received “The Best Peripherals Manufacturers” in UK • Sales revenue exceededUS$300 million • One of Taiwan’s top 20 Global Brands • Received “Best Upcoming Brand” in India • Won “International Technology Award” in Central America • One of Taiwan’s top 20 Global Brands • The first Touch control Optical laser mouse in the world 1985 1995 1996 1997 2008 1998 2001 2002 2003 2004 2009 2005 2010 2006 2007 2011 - 5 - - 5 -

  6. Awards-Branding 2007 /2010 Peripherals Vendor of the Year Dubai 2007 Best Channel Award Mexico 2007 Best Channel Award Argentina 2007/2008 CES Innovation Award USA 2007/2008 /2011 Reddot Design award Germany • MURI - • Musiem rekor • Dunia Indoneisa 2005~2010 Top 20 Global Brands Taiwan 2005/2008/2009 Channel Award Latin America 2008/2009 Retail Academy Middle East 2005/2009/2011 iF Design Award Germany 2010 InfoChannel Award Latin America 2011 Best Choice Award Taiwan - 6 - - 6 -

  7. Production Capability • Manufacturing in Dongguang since 1995 with 2 plants. • Genius shipped over 42M brand units in 2010. • Most suppliers are located nearby Dong Guang within 300 km can provide on time delivery. D.K.C. Building-A(1998’) Production space: 21,000 square meter Yearly Capacity: 34 million pcs Yearly output value: US$ 168 million D.K.C. Building-B (2007’) Pudcution space: 36,000 square meter Yearly Capacity: 9 million pcs Yearly output value: US$ 512 million ……...... …… - 7 - - 7 -

  8. R&D / Business Scope DT / NB / XPAD Peripherals - 8 -

  9. R&D / Business Scope Embedded System - 9 -

  10. R&D / Business Scope Mobile Phone Peripherals - 10 -

  11. Qualified Manufacturing - Manufacturer Certification Factory Certification To be updated in 2010 Q4 • 1. Quality System • ISO 9001:2008 • 2. Health and Safety system • OHSAS 18001:2007 • 3. Environment system • ISO 14001:2004 • 4. RoHS Control • QC080000 • 5. Chemical lab • ISO/IEC 17025:2005 • 6. Green Production • IS14064-1:2006 • 7. EICC member since 2010 Oct. ISO14001 ISO9001 OHSAS18001 QC080000 ISO/IEC 17025 - 11 - IS14064-1

  12. North America China India Brazil Mexico Vietnam Indonesia Turkey Poland Thailand Iran Egypt Global - Direct Distribution > 50% >40% >40% By Air Hub Strategic Area By Sea HK By Train Holland Miami LA - 12 - - 12 -

  13. Sales over 10 years +72.4% 410 400 (In millions of US$ ) 395 360 +3.8% -2.4% Global Financial Downturn 341 329 +9.7% 317 308 +11% 293 +9.5% -7% -23% +12% 221 +33% 165 +34% +25% 2010 2011 (E) 2001 2002 2003 2004 2005 2006 2007 2008 2009 - 13 - - 13 -

  14. 2011 Q1 Growth by Geography - 14 -

  15. Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing - 15 - - 15 -

  16. Genius Strategy Easy toUse Quality GeniusStrategy Price Performance Affordable Price User satisfaction - 16 - - 16 -

  17. Product Strategy Value-leading innovator with product patents Simple and affordable Better function and better profit One-stop shopping service - 17 - - 17 -

  18. Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing - 18 - - 18 -

  19. Digital 4D/8D Optical Touch Technology Innovative Technology - 19 - - 19 -

  20. First scrolling mouse patent in the world. (Pat. US5530455) Patents First OPTO-Touch scrolling mouse (Pat. US7298362) • Owner of 1,124patents around the world • 597 patents for mice family. Ranked 88/54 in Taiwan for applied / approved patents in 2010 - 20 - - 20 -

  21. 4D 360° Patents • Optical Touch Controller Technology:Technology similar to touch panel technology • Applications: Let you scroll multi-directionally (4D, 8D or 360° pointing) comfortably 8D scrolling: Mice… 4D scrolling: Mice, Keyboards, Photo frames… 8D 360° pointing: Presenter & Smart Phone - 21 - - 21 -

  22. Work Fun Music Image • Genius has brought exciting innovations to the world of peripherals to make human life simpler than before. - 22 - - 22 -

  23. Outline • About Genius • Genius Strategy • Our Core Competition • Genius Brand Marketing - 23 -

  24. Genius Brand Exposure TV / Radio Banner exposure Signboard Promotion / Light bar, promoter in retail and etc. 42 million Genius brand products sold worldwide in 2010 Test Report & Award Exhibition Expect 45 million in 2011 Sales ConferenceRoad Show Trip Advertisement PR / PM Rep. Media Conference / exposure - 24 - - 24 -

  25. Shanghai Expo 2010 Taiwan Pavilion sponsor TAIWAN PAVILION SPONSOR - 25 -

  26. Marketing Solution • New Multilingual Website • MDF and Co-op program • International/Local Trade Show • Media Exposure • Local PM / PR • Consistent Ads and Packaging • Sponsorship - 26 - - 26 -

  27. New Multilingual Website • Genius worldwide website – 22 languages. • Website with new style, new design layout, easier and faster navigation. • Website service for end users and VIP customer. Genius USA eShop Genius new global website 2010 Genius Tablet Website Genius Europe website Genius UK e-Shop - 27 - - 27 -

  28. Romania MDF and Co-op program – Billboard • Large Billboards near subway, main road, highway, train station and on buildings, buses, retailer, in store, etc. Asia Vietnam China India Indonesia Europe Russia Kazakhstan Ukraine America Mexico Brazil Bolivia Colombia - 28 -

  29. MDF and Co-op program - Dealer / Press Conference • Dealer/press conference improves business relationships and marketing information Asia Vietnam Middle East China Indonesia Europe Hungary Czech Ukraine Turkey America Mexico Brazil Chile Columbia - 29 -

  30. MDF and Co-op program - Retail Exposure Carrefour Giant Challenger Costco Asia Metro MediaMarkt Carrefour Eldorado Europe CompUSA WAL-MART Costco PaodeAcucar America - 30 -

  31. International Trade Show Asia Computex 2011 Taiwan Computer World 2010 Vietnam HK Electronic Fair 2010 Europe Gitex 2010 Dubai CeBIT 2011 Germany Distree 2011 Monaco America CES 2011 USA ASI 2011 USA Expo 2011 Columbia - 31 -

  32. Local Road Show Asia Vietnam China Philippines Taiwan Europe Czech Hungary UK Romania America Argentina Colombia Ecuador Mexico - 32 -

  33. e-Shops Russia & CIS Europe America Asia & Middle East e-shops - 33 -

  34. Local PM / PR Latin America PR PM - 34 -

  35. Design of New package - 35 - - 35 -

  36. ADs & Promotion Materials Catalogues: Global Catalogue DV/DSC Catalogue iPad / iPhone accessory catalogue Materials for Retail Genius POP X Banner Retail Lamp Product Banner Ceiling Banner 2.1 Speaker Stand DV/DSC Stand Materials for VIP/Give Away Genius Vest Universal Adapter Bag Container Paper Bag Headset Stick Mouse Pad Genius Cap - 36 - - 36 -

  37. Sponsorship Taiwan Europe Cyprus Spain Slovenia Romania - 37 -

  38. Summary • Product  Quality Leading R&D technology (Patents) Complete product portfolio Global branding Service • Channel Royalty users  Share more profit with channel partners Joint Promotion - 38 -

  39. 2011 Growth Engines • Laptops Accessories • Wireless Desktop • iPad / Tablet PC Accessories • HD WebCam, DV, Vehicle Recorder • TV Soundbar • Kids Tablet - 39 -

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