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Mentioned below are some of the tips and tricks which will assure that your message reaches to the widest possible audience. Your positive reputation and company name will spread to potential customers for repeated business and better recommendations.
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The Most Effective Tactics for A Successful College Marketing Campaign
Mentioned below are some of the tips and tricks which will assure that your message reaches to the
widest possible audience. Your positive reputation and company name will spread to potential
customers for repeated business and better recommendations.
Flyers and sticky notes: In this online marketing era, flyers and sticky notes in classrooms
can appear to be a very outdated and worn out solution but quite the opposite can be true.
Attractive friendly flyers distributed by friendly and approachable men and women can surely
attract the students towards the promotional activity. This will induce a curiosity of your
products in the college students.
Video contests: A video contest for students doing stunts, creating art pieces and other
creative activities before their classes start can also promote your brand. They would be able
to feel the connectivity with your campaign and ultimately your brand. This will help fuel a
relationship between your brand and the students. Building a new bond and trust between the
students and your brand can be profitable for you in the long run; today’s students are the
potential customers of the future.
Discounts: Free or discounted items are always in demand. College students have budgets
that are limited meanwhile their wishes are unlimited. It’s no surprise discounts are proven to
be the most effective measure to attract people of all ages towards any product or service.
Trend setting Student Ambassadors: There are always some girls and boys in the college
campus who are known charismatics and influencers. They maybe the former prom king and
queen or current basketball champs and cheerleading beauties. These people are admired by
the whole college and whatever they say, wear, or do becomes the benchmark for others. And
these student ambassadors can prove to be very beneficial for a successful college campaign.
If you promote your products through them then your brand can capture more eyes, ears, and
minds than any other college promotions. Have them wear a t-shirt printed with the logo of
your company or the image of the product you are promoting within the campus. You may also
want to consider having them spread words and promotional slogans through word of mouth.
Then you can see your advertisement spreading among the students like fire.
Fundraising efforts: Promote your product by affiliating programs with fundraising efforts.
The students will have charitable reason to spend their money, giving them a positive feeling
along with the product they originally paid for. This will give your company a competitive
advantage over the other available products in the market because it strengthens their reason
to buy your product.
Student media: Advertising through the college radio and newspaper is a great way to
promote your product. Reach those who love to sit in the corner of the library, keeping
themselves closer to books, and away from the hustle and bustle of the college campus.
College promotions can only be successful when your marketing plans are able to reach every
corner of the campus. Touching every soul present on the college campus is only possible with a
perfectly strategized marketing plan. Why most college marketing companies fail to plan a perfect
strategy is due to improper planning. They do not analyze the students, their budgets, proper timing,
and class schedules before launching a campaign within the college premises. Poor planning leads to
poor results of a campaign incapable of attracting the students.
Most marketing agencies fail to understand that attracting the attention of the students is more
more difficult than attracting the attention of an older demographic. This is due to their thought
process and knowledge about the market being directed towards an older crowd.
If a company is able to mold the minds of the students well and in positive direction, then it can earn
a great fortune from a college campaign. On the other side, however, there always remains a risk.
It's possible that if the image of the brand doesn’t fit well in the minds of the college students then
their reviews and disparaging comments can hamper the reputation of the brand along with the
company in the market.
With this in mind, it is always better to hire marketing agencies that are well versed and experienced
in this field. They will help you get a foolproof and promising college marketing strategy. For more
information visit us at Atlascollegemarketing.com.