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Join us at the Strategic Tourism Management Conference in Newcastle Upon Tyne this September. Explore topics like business planning, marketing strategies, leadership, and more. Network with industry experts and gain insights to shape the future of tourism.
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David Friesner LeicesterShire Promotions TMI Conference Newcastle Upon Tyne September 2005
Hotel Operation • Business Plan • Budget and performance management • Sales & Marketing • HR management • Processes inc. ICT • Operations management • Leadership and teamworking
Product Development • Markets: maximise returns / new mkts • Comprehensive facilities • Customer service / standards • Packages and themes • Tactical / seasonal initiatives • Role in the community
Local Authority • Strategy • Policy and consultation • Research • Work programme and budget: marketing and promotion • Partnerships • Assistance, guidance and direction
LeicesterShire Promotions • Lead and coordinate, attract and service • Destination creation and development: catalyst, influencer, developer • Business Plan, KPIs, ROI • Project delivery and marketing communications • ICT inc. DMS, websites, ‘e-adoption’
The Future • CHANGE: more distinctive ‘offers’ with greater differentiation • More niche marketing (ROI) • Total Quality / Service Excellence • Resource utilisation • ICT e-adoption < > e-business • Achievement, accountability and responsibility
The Challenge • Inspiring leadership • Effective communication • Systematic approach - flexible, responsive and resourceful • Networks with common purpose • Passion!
YOUR Challenge • Apply your transferable skills • Maintain commitment, energy and enthusiasm • Remember, we’re ALL in this together! • YOU have the freedom to shape and determine the future of tourism • Have belief – YOU CAN DO IT!
Contact David Friesner LeicesterShire Promotions Ltd Town Hall Square, 7-9 Every Street Leicester LE1 6AG t: 0116 225 4072 e: david.friesner@l-p-l.com