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Supermarket Sales 2000 - 2007. United States Potato Board Prepared March, 2008. Supermarket Sales. Data includes Supermarkets ONLY NOT: Wal *Mart Other Mass Merchants like Super Target or K-Mart Club stores like Costco or Sam’s

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supermarket sales 2000 2007

Supermarket Sales 2000 - 2007

United States Potato Board

Prepared March, 2008

supermarket sales
Supermarket Sales
  • Data includes Supermarkets ONLY
  • NOT:
    • Wal*Mart
    • Other Mass Merchants like Super Target or K-Mart
    • Club stores like Costco or Sam’s
    • “Mom & Pop” groceries who do less than $2MM & over/year
  • However, Supermarkets are the most important potato retail channel by far: 43% all chip sales, 60% all fresh, 72% fresh retail
  • Analysis based on Nielsen Scantrack® data and Perishables Group FreshFacts® data (loose fresh)
u s supermarket fresh pound sales4
U.S. Supermarket Fresh Pound Sales*

Index: 100 103 103 106 103 99 94 94

* Bagged & Loose Combined

slide5

U.S. Supermarket Fresh Pound Sales*

Compared to Population

-6.3%

+6.9%

-12.4%

* Bagged & Loose Combined

u s supermarket bagged fresh pound sales price pound by quarter
U.S. Supermarket BAGGED Fresh Pound Sales & Price/Pound by Quarter

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket bagged fresh pound sales price pound 12 month moving totals
U.S. Supermarket BAGGED Fresh Pound Sales & Price/Pound -- 12 Month Moving Totals

108

104

104

102

100

100

93

93

2000 2001 2002 2003 2004 2005 2006 2007

2007 u s supermarket fresh bagged pound sales by price pyramid
2007 U.S. Supermarket Fresh BAGGED Pound Sales By Price Pyramid

Bargain = 8 lbs or >, Mainstream = 4-6.5 lbs, Premium = <4 lbs & <$3, Specialty = <4 lbs & $3 or>

u s supermarket fresh bagged pound sales by price pyramid
U.S. Supermarket Fresh BAGGED Pound Sales By Price Pyramid

Bargain = 8 lbs or >, Mainstream = 4-6.5 lbs, Premium = <4 lbs & <$3, Specialty = <4 lbs & $3 or>

u s supermarket chip pound sales18
U.S. Supermarket Chip Pound Sales

Index: 100 103 101 99 100 99 96 93

slide19

U.S. Supermarket Chip Pound Sales

Compared to Population

-7.4%

+6.9%

-13.4%

u s supermarket chip pound sales price pound by quarter
U.S. Supermarket Chip Pound Sales & Price/Pound by Quarter

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket chip pound sales price pound 12 month moving totals
U.S. Supermarket Chip Pound Sales & Price/Pound 12 Month Moving Totals

103

101

100

100

99

99

96

93

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket pound sales by package size
U.S. Supermarket Pound Sales By Package Size

Derived from A.C. Nielsen Scantrac/Perishables Group

u s supermarket dehy sales30
U.S. Supermarket Dehy Sales*

Index: 100 99 99 96 90 88 87 85

*Mashed & Specialty Combined

slide31

U.S. Supermarket Dehy Pound Sales

Compared to Population.

-15.1%

+6.9%

-20.0%

u s supermarket dehy pound sales price pound by quarter
U.S. Supermarket Dehy Pound Sales & Price/Pound by Quarter

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket dehy pound sales price pound 12 month moving totals
U.S. Supermarket Dehy Pound Sales & Price/Pound -- 12 Month Moving Totals

100

100

99

99

99

88

87

85

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket dehy sales mashed vs specialty
U.S. Supermarket Dehy SalesMashed Vs. Specialty

000,000 Pounds:113.5 112.6 112.8 108.6 102.3 100.4 98.9 96.4

u s supermarket frozen potato sales36
U.S. Supermarket Frozen Potato Sales

Index: 100 101 100 96 95 94 91 88

u s supermarket frozen potato pound sales price pound by quarter
U.S. Supermarket Frozen Potato Pound Sales & Price/Pound by Quarter

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket frozen potato pound sales price pound 12 month moving totals
U.S. Supermarket Frozen Potato Pound Sales & Price/Pound -- 12 Month Moving Totals

101

100

100

96

95

94

91

88

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket refrigerated potato pound sales41
U.S. Supermarket Refrigerated Potato Pound Sales

Index: 100 127 141 159 165 260 319342

u s supermarket refrigerated potato pound sales price pound by quarter
U.S. Supermarket Refrigerated Potato Pound Sales & Price/Pound by Quarter

2000 2001 2002 2003 2004 2005 2006 2007

u s supermarket refrigerated potato pound sales price pound 12 month moving totals
U.S. Supermarket Refrigerated Potato Pound Sales & Price/Pound -- 12 Month Moving Totals

342

319

260

165

159

141

127

100

2000 2001 2002 2003 2004 2005 2006 2007