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Developing and Executing a Global Data Strategy March 16, 2010. Agenda. Equifax Overview Defining Data Strategy Executing Data Strategy Closing Comments Questions and Answers. Equifax Overview. Equifax Quick Facts. $1.8 billion global leader in information solutions Member of S&P 500

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Presentation Transcript
agenda
Agenda
  • Equifax Overview
  • Defining Data Strategy
  • Executing Data Strategy
    • Closing Comments
    • Questions and Answers
equifax quick facts
Equifax Quick Facts
  • $1.8 billion global leader in information solutions
  • Member of S&P 500
  • Spans 15 countries
  • NYSE symbol- EFX
  • Headquartered in Atlanta with 6,500 employees
  • Maintains one of the largest sources of data
      • 310M consumers,100M businesses worldwide,190M employee files
equifax corporate organization

Workforce Solutions

Consumer Information Solutions

Commercial Information Solutions

International

Personal Information Solutions

Equifax Corporate Organization

DELIVER UNIQUE SOLUTIONS…

Information

Analytics & Insight

Enabling Technology

…TO MEET CUSTOMER NEEDS

Marketing

Risk Management

Collections

Employment Verification

a resilient growth strategy

Greater

share-of-wallet and penetration

Increase Technology

Services & Analytical

Services penetration

Target emerging opportunities

Invest in

data sources that differentiate

A Resilient Growth Strategy
  • Customer intimacy
  • New Product Innovation
  • Value-based pricing
  • Actionable account planning
  • Enhanced decision systems and analytics
  • Increase mix of transactions delivered through Enabling Technologies
  • Robust commercial data file
  • Positive credit data globally
  • Increase employment records in The Work Number (TALX)
  • New non-credit data
  • New vertical markets
  • Geographic market expansion
  • New applications of existing data
equifax data assets
Equifax Data Assets

External

Data

Telephone

& Utility

Data

Wealth/Asset

Data

Identification& LinkingData

Micro

Finance

Fraud &

Authentication

Data

Core

Credit

Data

Income &

Employment

Data

Credit

Inquiries

Securities

Compliance

Data

Commercial

Data

Telephone

Numbers

Demographic/Firmographics

Corporate

Linkage

why data strategy
Why Data Strategy?
  • Grow revenues and profits
  • Establish competitive advantages
  • Create global consistency
data strategy defined
Data Strategy Defined
  • Our Data Strategy focuses on generating revenue growth by acquiring and leveraging data sources that differentiate us.
  • The Data Strategy tells us what data is needed, why the data is needed and how that data will be acquired and integrated in solutions.
  • Our Data Strategy is an integral part of the Equifax Growth Strategy.
data strategy themes
Data Strategy Themes
  • Focus on customer problems and market needs
  • Leverage our existing data
  • Acquire new data to create differentiation/fill gaps
  • Use analytics to assess data value
  • Establish data management, quality, integration and governance standards
  • Create a Data ROI model
  • Leverage best practices globally
slide13

A core data strategy emerged around a 360º financial view of an individual

Credit

  • Income and employment data
  • Macroeconomic data
  • Capacity score

Capacity

  • Consumer and commercial credit
  • Telco/Utilitypayment data

Collateral

Consumer Income

Consumer Liabilities

  • Assets and wealth
  • Property data

Consumer Assets

education and communication
Education and Communication
  • Communications Plan
  • Data Inventories accessed through Intranet
  • Town Hall Meetings
  • Data Innovation Contests
  • Status Meetings
  • Internal Publications
knowledge transfer networking communities leverage expertise globally
Knowledge Transfer Networking Communities leverage expertise globally
  • Representation from Data, Product and Sales across all countries and business units
  • Exchange of ideas, best practices and processes through weekly conference calls and shared intranet site
  • Break down of silos across multiple languages
  • “Shamelessly steal” ideas
final thoughts
Final Thoughts
  • The data strategy is an integral part of the growth strategy
  • Themes must be defined to provide focus and address customer needs
  • Challenges/solutions must be identified and implemented
  • Data investments must be supported by ROI
  • Execution requires:
    • Executive support
    • Owners of the initiatives
    • Resources/Tools
    • Best Practices
  • Data Strategy is a on-going, company-wide process - not a single activity