1. Online Brand Image AlbertF L Agusdianto BayuAstha Linda W Patrick P Rinaldo S William

2. Outline • Brand • Personal Online Branding • Corporate Online Branding • Social Media & Online Branding Image • Nightmare for Corporate through Social Media • Respon Perusahaan Terhadap Media Sosial

3. Brand “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos – Amazon CEO – American Entrepreneur

4. Personal Online Branding • Siapakah kita di dunia internet ? • Bagaimana jika orang lain menilai kita berdasarkan sejarah atau jejak kita dalam internet ?

5. The Personal Branding Process Extract Phase: Unearth your brand + Know Yourself - A powerful personal brand is authentic +Know Your Competitors - Who are you competing with? +Know Your Target - Are you communicating to the right people? +Create a Personal Brand Profile Express Phase: Build your brand communication plan + Build Your Communications Tools + Evaluate and Evolve Your Brand Exude Phase: Managing your Brand Environment +Align Your Brand Environment with Your Personal Brand +Build and Nurture your Network - Physical and Virtual

6. Corporate Online Branding Gambar : http://www.qubedigitalmarket.com/corporate-branding

7. Media Sosial Media sosial bukanlah sebuah teknologi sembarangan, bukan juga hanya untuk anak-anak. Medial sosial telah menjadi bagian penting dalam bagian mengintegrasikan bisnis yang sedang berjalan dan brand / merk yang sedang dikelola Social Media is not an up and coming fad, it’s not only for kid. It has already being run and brands are being managed. Brandtology – Social Media Expertise

8. Social Media & Online Branding Image • Customer satisfactory • Benchmark melawan kompetitor • Mengetahui status / tanggapan brand kita dalam lingkungan masyarakat • Dapat memberi pengaruh yang besar • Promosi

9. PeranSosial Media DalamPemasaran • Dapatdigunakanuntukmenerangkanidentitasdanprodukkita • Menciptakanhubungankomunikasidenganorang lain agar merekamengenalprodukdanperusahaankita • Membuatkitatampak “nyata” denganmenggunakangayapendekatan yang tepatdanterkesan “manusiawi” dannyata • Haruskonsistendalamberinteraksi

10. Nightmare for Corporate through Social Media (e.g) • Green Peace campaign mengenai “Stop Buying Palm Oil from Indonesia” • Deforestation di Kalimantan • Ancamanterhadap Orang Utan

11. Nightmare for Corporate through Social Media (Cont.) 19 April 2010 • Munculsebagaiberitautama di CNN • Muncul di nomor 1 padaYoutube • HargasahamMenurun

12. Respon Perusahaan Terhadap Media Sosial • Mendengar / Menerima • Mengontrol • Mengelola

13. Simpulan • Brand Merupakanhal yang pentingbaikuntuk personal maupun corporate • Social media dapatmemberikandampak yang positifdannegatif • Responterhadap Social Media adalahharusdapatmendengar, mengkontroldanmengeloladenganbaik

14. Referensi • http://www.tankbranding.com.au/media/articles/a-brand-to-believe-in • http://www.bu.edu/goglobal/a/presentations/greenpeace_nestle_socialmedia.pdf • http://www.qubedigitalmarket.com/corporate-branding • http://associationdatabase.com/aws/NCDA/pt/sd/news_article/27987/_self/layout_ccmsearch/false • http://www.fortunepr.com/dibe-unit/1051-peran-sosial-media-dalam-marketing.html • http://upload.wikimedia.org/wikipedia/en/thumb/c/c9/KitKat_logo.svg/225px-KitKat_logo.svg.png • http://www.jasonmorrison.net/content/wp-content/uploads/2010/03/nestle-kitkat-killer-logo.jpg

15. Referensi (cont) • http://www.nation.com.pk/print_images/670/2013-03-23/nestle-brings-104m-additional-investment-to-pakistan-1364004236-3720.jpg • http://greenmonk.net/2010/03/19/can-corporate-social-responsibility-affect-your-companys-bottom-line/ • http://www.fortunepr.com/dibe-unit/1051-peran-sosial-media-dalam-marketing.html • binus.ac.id

16. Q & A