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Maximizing Digital Media Distribution: Seizing the Opportunity

Explore the evolving landscape of digital media distribution and its impact on content, technology, consumer behavior, and regulations. Learn how to navigate consolidation, fragmentation, and proliferation in the industry, and adapt to changing media consumption patterns. Discover the shift towards targeted advertising and the importance of reach and engagement. Embrace cultural, technological, and economic variations to leverage opportunities in emerging markets. Understand the significance of earned, owned, and paid media channels, and capitalize on the addressability of all forms of communication.

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Maximizing Digital Media Distribution: Seizing the Opportunity

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  1. The Digital Distribution of Media: The Opportunity

  2. “I think there is a world market for maybe five computers” Thomas WatsonChairman of IBM1943 “There is no reason for any individuals to have a computer in their home.” Ken OlsenPresidentDigital Equipment Corp.

  3. Content MarketplaceFactors Technology THECONSUMER Consolidations/Mergers Fragmentation/ Proliferation GovernmentRegulation

  4. The new media isn’t new anymore

  5. Today’s definitions for media are irrelevant

  6. There will be three variationsof media consumption: BACK FORWARD MOBILE

  7. Two consumption modes: Linear Non-Linear

  8. Targeting moves from predicting behavior to reacting to intent

  9. Reach ANDengagement are essential. • We have a mandate to • deliver both

  10. Cultural, technological and economic differences will continue to exist, and developing markets could be at an advantage

  11. Need to work with media that is earned, owned and paid

  12. Every form of communication will have addressability

  13. The Digital Distribution of Media: The Opportunity

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