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juan ernesto rodriguez august 2008 - rev 7

juan ernesto rodriguez august 2008 - rev 7. @home. May 13, 2008. 2. accessible. relax, lounge, peace. small biz self employed - space reflects my business not my home. open living all becomes one - blend of social & private space. uncluttered “hide the stuff”. security. remote office

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juan ernesto rodriguez august 2008 - rev 7

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  1. juan ernesto rodriguez • august 2008 - rev 7 @home

  2. May 13, 2008 2

  3. accessible relax, lounge, peace small biz self employed - space reflects my business not my home open living all becomes one - blend of social & private space uncluttered “hide the stuff” security remote office tele-commuters & no cube @ corp off-the kitchen workspace for family - shared environment individual light/space productivity shop garage factory studio/work space private space for adults - shared computing reduce effort “efficiency” scalable bedroom private space for teens - my stuff spacedefinition is is-not source: 2008 Kensington Home Research with Matter May 13, 2008 3

  4. snap-shot peek ahead entertain/connect >> commerce www 7 out-of 10 apps, upgrade to larger flagship flat-panels it’s all digital instant access, access anywhere, ubiquitous quality ultra-portability netbooks: sub 13 in, 3 lbs, 5hrs battery ce device explosion qty 25 ’05 vs. 9.7 ’90, my-private-gadget what tv? consumption shifts video blogging, internet radio, HD internet-tv content consumption video blog, youtube, tubesock, pc my new stereo crave mobility - smartphone 270M out of 1.35B cell ’09, 53% 1st buyers, dolby tech attitude shift productive vs. fun & pampered structured wiring communication, security, entertainment, env controls connected laptops rule earth 1st 44% lap & 20% desk, 75% on WWW, Top5=70% ww urban migration 50% WWP by 2012, mix urban segments, carbon footprint where do we shop retail 70%, online 40% globaltrends source: CEA 2008 International CE Ownership; WSJ 7/29/2008 on Smartphones May 13, 2008 4

  5. nas/personal hdd dvr/tivo digital cameras vcr / dvd iptv game console vudu/aTV/roku laptop x1 vcr / dvd dvr/tivo dvd mp3 x1 game console game console x2 vcr cell phone x1 cell phone x2 netbooks sub $250 desktop pc x1 desktop pc x1 desktop pc x2 smartphone x2 32% own all-in-one x1 laptop x3 53% share mp3 x4 10% dock cell phone x3 70% photo desktop pc x2 47% share tippingpoint • device proliferate & functionality converge • 50% own 11 discrete devices • device usage mobile >> portable >> stationary • 90% mobile phone, 80% laptops, 70% desktops • all digital content via amazon, bitTorrent, itunes, netflix • iTunes circa Jan 2001 & since sold 5 Billion Songs + 50,000 Movies/Day 80s 90s ‘00 - ‘05 ‘05 - ‘10 9.7/hh 25/hh source: CEA 2008 International CE Ownership; Kensington 2008 Consumer Research May 13, 2008 5

  6. Apple 3G, apps $1M/day cloud mobileMe Google Android apps, 5.1 Dolby, pro, casual RIM goes mainstream with Pearl smartphone dominance source: CEA 2008 International CE Ownership; Wired Magazine “Android” July 2008; WW Market Share of Laptops DisplaySearch May 13, 2008

  7. 3 windows “consume thru multiple screes” - IBM complementary content linear tv video on demand internet interactive 5-10% Internet 90% TV home networks media + data “video quality is king” - VentureBeat 40% 60% contentconsumptionk device manufacturers source: Connections 2008 Conference by Park Associates & CEA ; WSJ 7/22/2008 on “Comcast Unit Cuts Web Deals” May 13, 2008

  8. 30% 68% 49% 85% social temporary permanent sanctuary 8 source: Kensington 2008 Consumer Research May 13, 2008

  9. usage: 60% monolithic 40% cloud ownership: 70-80% iPod 30-40% SmartPhone mobile/stationary laptop 40/60 smartphone90/10 social temporary permanent sanctuary 9 source: Kensington 2008 Consumer Research May 13, 2008

  10. today 13.2M 48.5M 20% 1st 27.5M 14.6M 5-8M growth 2008 - 2009 44% 1st smartphone HH 18% to 23% MP3s HH 43% to 46% netbooks new DeskTop LapTop 72% DeskTop 47% LapTop 17% 39M 43% 99M 14% 32M 25% 58M 86M WWW69M BB 114M HH 231M adults ushouseholdtam • devices are becoming ubiquitous & omnipresent, YOY +6% • accessories enhance the device experience, YOY 8-12% • personal story behind each accessory, 335M units 2008 source: CEA 2008 report on US HouseHolds; SMPhone and MP3s units estimated as function of HH% (+10% YOY); Netbooks Gartner July 2008 May 13, 2008

  11. Video Consumption Hrs/Month USMay 2008 Nielsen Report • TV: 127:15 • TimeShift: 5:50 • Internet: 2:19 • Mobile: 3:15 consumerbimodality search anytime anywhere thru multiple “windows” remain passive in living-room via set-top box source: IBM “The end of TV as we know it ; Nielsen “Three Screen Report” - May 2008 May 13, 2008 11

  12. extremeattributes everywherehome one-of-eachtakelittle cloudmonolith multipurposeright-tool right-spotfuzzyboundary express-personalityspecial-feature laptopall-in-one smartphonesipod mobilephonegps 12 gendersplit <$200>$400 extreme attributes = a tool to understand the breadth of customer needs May 13, 2008

  13. sergio 33 engaged sw consultant works @ flat travels 2 clients “invisible wall between my work and life” “I love technology but don’t want to see it” “i want the theater experience May 13, 2008 13

  14. NEW DEVICE smart@home @homeopportunity paint with fingers and print for parents dock to share video speaker phone and charge side-table alarm and radio 14 ✓ May 13, 2008

  15. immerse in movie share video download @homeopportunity 3windows@home local casting - shared and immersive in the living room 31% 19% 19% 15 ✓ May 13, 2008

  16. @homeopportunity going beyond “fitting in” 4spaces@home private-anywherefun create-with-gestures environment-controls out-of-sightensure-healthy-&-neatconserve-energy home-friendly materials 16 ✓ May 13, 2008

  17. “simplicity is the differentiator” + sumofallparts aggregators • 1 smart device debuts @home • 3 windows for content consumption • 4 unique usage models @home May 13, 2008

  18. thank you... May 13, 2008

  19. predictioncaution May 13, 2008 19

  20. eliminate “head-to-head competitive features” simple: remove frustrations, confusion, complexity, time-waste, clutter, cost smart: new experience, link to my everyday space, quick-to-learn, share-it with friends “eliminate compromise” raise “over design” “generate immersive experience” reduce create smshomexperience May 13, 2008 20

  21. targetextremes NOVICE PRO vs. May 13, 2008 21

  22. channelsavvy May 13, 2008 22

  23. usbroadband-users aggregators 30-35 million data networks 1-2 million entertainment networks souce: park associates source: Connections 2008 Conference by Park Associates & CEA May 13, 2008

  24. premium user generated tv 2.0 *power shift to consumer enhance content consumption experiece tag content link to ads services to users ➌ 1* to n interact im chat t-commerce content aggregators “virtual server” role of navigation device interact ➋ n to 1 vod search t/p shift consume video ≠ music back-end infrastructure services review/share communicate role of social networks ➊ 1 to n linear tv end2endcycle source: Connections 2008 Conference by Park Associates & CEA May 13, 2008

  25. the challenge “how 2 monetize” playersconverge aggregators players come together for 1st time partnerships are formed architecture & standards the quest - “simple solutions” the content owners 14% 32M 25% 58M device manufacturers May 13, 2008

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  29. business-modelchange aggregators 400+ channels “can’t find what I want to watch” 1m+ channels “where do i start?” 30million users, 2hours/night, 10minutes/video May 13, 2008

  30. beyondtechnology aggregators key to success = monetize content monetize = link content 2 ads link = metadata tagged content targeted = viewer consumes “think partnerships if you want to be in the game” - george schweitzer, president of marketing group May 13, 2008

  31. May 13, 2008

  32. Permanent wireless speakers, wash-mouse surge protector, power dock webcam, KB sets, wrls mice Social Sanctuary slimdevices, mini dinovo harmony, gaming controllers cush-top, pocket-top, wash-mouse coolpad, mouse Temporary 32 May 13, 2008

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