Beyond the cloud

1. Beyond the cloud Neil Sutton Vice-President Global Portfolio BT Global Services

2. If you scaled down the world’s population to a room filled with 100 people ... Geographic Location 61 people would be from Asia 14 from the Americas 13 from Africa 12 from Europe Education 53 would live on less than $2/day 36 would be able to read or write 1 has a college education Technology 34 would be cell phone subscribers 17 would be active internet users 1 would own a computer ...patterns and insight has never been so important

3. Our customers - challenges Cost leadership Making your organisation more efficient Globalisation Operational predictability Security Making your people more productive Innovation Managing risks Speed to market Making your customers happier Business Innovation BTGlobal Services

4. A network perspective .....beyond the hype Making your organisation more efficient Making your people more productive Making your customers happier SOFTWARE as a SERVICE COMMUNICATIONS as a SERVICE INFRASTRUCTURE as a SERVICE BT Global Services

5. Infrastructure as a service – an optimised approach Applications Assurance Internet INFRASTRUCTURE as a SERVICE MPLS Making your organisation more efficient Making your people more productive Making your customers happier • Investment Bank • Backup reduced from 22.65 hrs to 3.43 hrs, 99% data reduction and Oracle backups completed 5x faster • Large Media Company • Reduced transaction times by 20 seconds, saved over $750K per month • Large Global Agri Business • 500 sites in 90 countries & workforce of 26,000 - many working in remote locations • Slow e-mail, poor performance on key applications • Deployed WAN Optimisation – traffic reduced by 57% between APAC, intranet based traffic reduced by >65%. Sharepoint traffic reduced by 88% Virtual Data Centre Mobile Access W/Lan Ethernet BTGlobal Services

6. Communications as a service – simple and convenient Voice Global Network SIP Trunking BT Hosted UC ConnectedTelepresence Desktop Voice UC Cloud Service Hosted UCC SIP Device Access Conferencing Services Legacy Device Access Hosted UC Hosted Voice Hosted Voice COMMUNICATIONS as a SERVICE BTGlobal Services

7. Communications as a service....meeting the Olympic challenge Making your organisation more efficient Making your people more productive Making your customers happier • London Organising Committee of the Olympic and Paralympic Games (LOCOG) • Deployed in days • . • Set of Services per user on Hosted Unified Communication Service (HUCS). • Rolling out to all 94 of the London 2012 sites - with a total of 17,000 handsets on a flexible basis. BTGlobal Services

8. Software as a service....flexibility where it matters Making your organisation more efficient Making your people more productive Making your customers happier SOFTWARE as a SERVICE SPD • PAYG Model • Self Service • Complex IVR routes based on language and skills • The solution integrates IVR, call recording, routing and reporting • The solution has saved SPD 30% on its annual bills • Nutritional Healthcare • Set up in days, with flexible commercials • Voice recording and analytics – improved experience • User-friendly desktop - reduced training costs / improved agent efficiency • Multi-channel capabilities including e-mail, text and web chat • Ability to re-direct calls to people’s homes in disaster during winter storms

9. Bringing it together – future view CRM Communications Making your organisation more efficient Making your people more productive Making your customers happier Cloud Services Cloud Infrastructure • Broker service • Intelligent Network overlay • Security in the Cloud BTGlobal Services

10. A spectrum of needs – get the balance right Secure SaaS Collaboration Low cost compute Private compute job Preventing runaway costs Application performance Transparency Security Security Preventing Runaway costs Application Performance Transparency Avoiding vendor Lock-in Compliance & audit Avoiding Vendor lock-in Compliance and Audit Monitor & Assure Assurance Assurance High SLA Compute BT MPLS Connected VDC Low SLA SaaS Low SLA Compute High SLA BT Low cost Storage BPOS Provider Commerce Video BTGlobal Services

11. Cloud service broker Enterprise Buy cloud services with the the right levels of assurance to enable Cloud Governance Providing Trust in Cloud Services Security Preventing runaway costs Application performance Transparency Cloud Service Broker Avoiding vendor Lock-in Compliance & audit Interwork with the underlying cloud services to deploy and assure service Assurance Cloud Services CRM Sharepoint Compute Compute Video Storage Storage Commerce Sharepoint BTGlobal Services

12. Cloud service broker – keyfunctionality Service Providers Enterprises Portals & APIs Match & Order Product Assembly Billing Orchestrate & Deploy Assure Cloud Service Catalogues Service Assembly Audit Inter-working Cloud Services CRM Sharepoint Compute Compute Video Storage Storage Commerce Sharepoint BTGlobal Services

13. How BT meets the challenge Making your organisation more efficient Making your people more productive Making your customers happier Understanding our customers better Investment Professional Services Global Service Delivery Key Qualities Portfolio Roadmap BTGlobal Services

14. Beyond the cloud – seizing the opportunities • Our customers are seizing the opportunities today in three key areas • Infrastructure as a Service • Communications as a Service • Software as a Service • Brokering of services will be key • Go beyond the hype, to realise real business benefit . BTGlobal Services