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PSYCHOLOGY …AND MEDICINE

PSYCHOLOGY …AND MEDICINE. 6th lecture. Zsolt B. Major - 4081237@t-email.hu. INTER ALIA… How to deal with drug and insurance agents? What are the possible options for resistant patients to win the ir co-operation ( compliance ) ?. Social psychology. Other social impacts. Conformism:.

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PSYCHOLOGY …AND MEDICINE

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  1. PSYCHOLOGY…AND MEDICINE 6th lecture Zsolt B. Major - 4081237@t-email.hu

  2. INTER ALIA… How to deal with drug and insurance agents? What are the possibleoptions for resistant patients to win their co-operation (compliance)?

  3. Social psychology Other social impacts Conformism: • Solomon Asch • At least once 74% of the participants adapted, followed the clearly wrong answer • But if they had even just 1 „partner”, it „helped” them significantly to stand by their view!

  4. Social psychology Persuasion • Marginal vs. Centralway, arguementsResearch:articlesignedby prof of university vs. nonamestudent • Primary vs. Freshnesseffectstumpspeech’sefficiency’sphenomenon:Whenthedecision’sdate is closeintimetothespeech, thearguementsheardatthe end of ithavegreaterimpactondecision, thenonesheardatthebegeinning – and soontheopposit…

  5. Social psychology Persuasion Convincing „tricks”: Protection, getting immunity: • Anticipatory warning • „Self-preparing”, „cognitive-inoculation”:practicing the resistance in convincing situations - eg. by „self-confuting” • Definiteness= using indicative linguistic formulas(ignore „?”, „!”) • „baiting” – first ask just a really small service… • Eg. In advertismenets: • Celebrity’s voice • Voice of every day people • Humor, joke • Emotional effects

  6. COMMERCIALS EXAMPLES…

  7. PERSUASION – Practicalbenefits: Manage (becomedefended) themedicamentagent’svisits (recognizethemechanism of persuasion: firstjustsmallgifts/services, voiceoffamous prof.); checkeg. thereferredresearches’sresults… (Eg. Saying a clear, indicative ”no”, in a calmvoicetothem…) Patientsusallywillremembertheinformations (commands) heardatthebeginning of theconsultation – particularlyif he gotbadnewstoo: hiscognitionwillnarrowtothebadnews, and won’tneitherhearthefollowings… Use of emotionalconvincing – eg. incase of campaignaginstsmoking, youcansaytowomen, and menalso: „Don’t stop smokingforyourownsake, butthinkaboutyour (future) baby…!” Incase of resistantpatient: firstaskjust a smallchangementinhisbehavior (eg. Just 10 minute walkeverydayfor an overweightedpatient…)

  8. Social psychlogy Interpersonal attraction Attraction depends on: Love: • Rather similars • But we need some autonomy too • See Longitudinal researces • Personal examples? • Phisical attraction • Closeness • Feeling of familiarity • Similarity What is love exactly?? Definition closest to the perfect:(almost) like the freindship with our best freinds… = we accept each other’s stupidity…, but just almost, because in love there are more deep and different kind of emotions… (the „Purple Mist” at the beginning of a love is about our projected desires…) BRIDGET JONES: „love you - as you are…!” See self-knowledge, (self)acceptance…!

  9. Socialpsychlogy Interpersonalattraction WRONG THEORIES…: ? Oppositsattracteacother…?? „He/Shewillchangeforme…” When „us” is borning, the „Ego” („I”) will die…

  10. Ego/I Ego/I WE/US

  11. Ego/I Ego/I Ego/I Ego/I Ego/I Ego/I Out and away: WE/US = WE/US & I canonly be togetherwithsyelse (withmy partner), takecare of him/herif I cantakecare of metoo, if I learntoacceptmyself, and dealwithmyselftoo…!!!

  12. INTERPERSONAL ATTRACTION – practical benefits: For our pesonal happyness (find love…) let’s find & join company of people whith similar interest…Avoidance the „Halo Effect”: in case of a beuatiful girl /handsome guy check the fundamental attributional error…  (examine the internal and external factors…) Win the trust of an adolescences patient – for example before an operation talk with him/her about love, in case if he/she is in love, has love affairs, heartache…

  13. Questions and answers… E-mail: 4081237@t-email.hu

  14. Litterature: END of the 6th lecture Atkinson & Hilgard.: Psychologyp. 610-630. Always the related content to the lecture’s theme! Thank you for your attention!

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