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MENUNGGU MOBNAS LEWAT…….. Achadiat A. Suhadi J akarta, 7 maret 2012

MENUNGGU MOBNAS LEWAT…….. Achadiat A. Suhadi J akarta, 7 maret 2012. INDONESIA - PASAR PELUANG. Demografi 228,5 juta populasi 58% tinggal di Jawa yang hanya 7% wilayah Ratio 1 Kendaraan per 121 penduduk Pendapatan GDP USD 3,400/perkapita rata rata

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MENUNGGU MOBNAS LEWAT…….. Achadiat A. Suhadi J akarta, 7 maret 2012

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  1. MENUNGGU MOBNAS LEWAT……..Achadiat A. SuhadiJakarta, 7 maret 2012

  2. INDONESIA - PASAR PELUANG • Demografi 228,5 juta populasi 58% tinggal di Jawa yang hanya 7% wilayah • Ratio 1 Kendaraan per 121 penduduk • Pendapatan GDP USD 3,400/perkapita rata rata • Growth 6% per tahun akhir akhir ini • Daya beli konsumtif sebagai pendorong volume ekonomi

  3. 1,000,000 CAR SALES 900 800 2010 2011 2012

  4. PERKEMBANGAN PASAR OTOMOTIF • Pertumbuhan pasar th ini diprediksi 19% • Dikuasai oleh pemain dan merk asing • Kebergantungan terhadap merk dan material import (th 2011 - USD 20m an) • Tumbuh keinginan untuk memperbesar nilai tambah lokal • Tumbuh kesadaran untuk mengembangkan merk lokal dan kompetensi manufacturing

  5. SUPPLY SIDEMATERIAL DAN KOMPONEN LOKAL • Sekitar 850 supplier lokal OEM (90% PMA) • 76.9% kebutuhan disuply supplier lokal • 23.1% material diimpor (senilai +/- USD. 20 an juta) - 17.8% dari Jepang - 4.2% dari Thailand - 0.5% dari Jerman - 0.5% dari Korea Selatan - 0.2% dari Lain-lain

  6. KEBIJAKAN PEMERINTAH • Fokus kepada pengembangan komponen dan mobil murah. • Kebijakan Low Cost Green Car : 1000 – 1200 cc, 20km/ltr, Euro II • Kebijakan kendaraan angkutan lokal <1000cc dialokasikan untukmerk lokal.

  7. PEMAIN BARU IN PROGRESS • ESEMKA - SUV, Gasoline, 1500cc. • ASIANUSA (Asosiasi Industri Automotif Nusantara) - GEA – PT. INKA, Angk. umum kat. IV - TAWON – PT. Super GasIndo, Angk. Umum - KOMODO –PT. FIN Komodo, Buggy Off Road • MOBINDO - PY. ASKARINDO MOBINDO- Bus • KOMODO –PT. Asia Motor, Articulated Bus

  8. SYARAT PEMAIN BARU • Incorporated denganizin Importer Produsen • Punyakapasitasdankapabilitas -Finansial -Engineering – design, produktifitasdankualitas -Fasilitaslas, cat, uji -PenjualandanPelayananpurnajual • Punyaizinmenerbitkan NIK (VIN) • ProdukmendapatkanTandaDaftarProduk. • ProdukmemperolehIzinLaikjalan • Produkramahlingkungantermasuk engine sesuai Euro II

  9. HAMBATAN MASUK • Industry attractiveness – High -Persaingan - High -Ancaman thd profit – High • Entry – Low to Medium • Substitusi – Medium to High • Supplier Power – Medium • Daya Beli - Medium

  10. STRATEGY MASUK -STRATEGY FOR THE WEAKEST (PORTER) -BUSINESS ORIENTED (CASHFLOW FIRST) -MEMANFAATKAN KEDEKATAN KE PASAR (OPPORTUNITY MARKET) -SMART INVESTMENT -EXTENDED ENTERPRISE -PULL NOT PUSH -RATIONAL AND EMOTIONAL BUYING MOTIVE -DUKUNGAN PENDANAAN JANGKA PANJANG -MEMPERKUAT BASIS QCDSM

  11. STRATEGY TO ENTRY MARKET SITUATION • SOCIAL • Lower buying power, need for motorcycle substitution, • Social empowerment for economics recovery • Reinforce confidence for local added value TECHNOLOGY • Shorter life time, lower production volume, multi variant • Appropriate technology for low volume production, • Extended enterprise by managing team work across supply chain of logistics & production • Flexible manufacturing, multi resources-multi facilities • Concurrent Engineering to speed up time to market

  12. STRATEGY TO ENTRY MARKET SITUATION • ECONOMICS • Foreign exchange saving, import substitution • Ride on rebound wave of economics recovery • Increase domestic turn over and spin off effect ENVIRONMENT • Increase recycle-able material • Environment friendly of product and production facility POLITICS • Stimulate power of middle level community • Nationalism dignity

  13. STRATEGY TO ENTRY INITIAL SWOT UTILIZATION • STRENGTH -Emotional nationality sentiment driving force -New concept in business, technology & investment -Best utilization of access & relation of relationship with academician, industry & government • WEAKNESS -New comer: image, market, supply & distribution network -Production facility -Financial strength

  14. STRATEGY TO ENTRY • OPPORTUNITY -Low priced car program with opportunity market -Brand new investment (focus & accuracy) develop extended company chain network. -Government policy on industrial and economics growth • THREATS -Slump down of global economics -Global automotive industry excessive capacity -New player & new product in the same segment

  15. PEMBINAAN KUALITAS TUNTUTAN PELANGGAN KEPUASAN PELANGGAN Pelanggan Merumuskan Semua persyaratan pelanggan Mengirim barang 100% sesuai dengan Persyaratan pelanggan 1 7 8 Set Target Memastikan Persyaratan Pelanggan dapat dipenuhi 2 6 Memeriksa barang 100% sesuai dengan Standar inspeksi Improve Standar proses & Standar inspeksi Merancang Produk/ proses Sesuai Persyaratan pelanggan 3 P A D C 5 4 A S C D Membuat Standar proses & Standar inspeksi Memproduksi barang 100% sesuai dengan Standar proses

  16. PRODUCT DEVELOPMENT

  17. TYPICAL TIME LINE

  18. Typical Ramp Up Steps

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