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Presenting SecureShield, a revolutionary product designed to provide unparalleled protection to consumers. With cutting-edge technology, SecureShield ensures safety and peace of mind for those who purchase it. Our innovative approach sets us apart in the market, making it a must-have for individuals seeking top-notch security. We plan to sell this product directly to consumers, targeting a broad audience of tech-savvy individuals concerned about their safety. Through strategic marketing campaigns and partnerships, we aim to reach potential buyers in various sectors. To support this launch, we will need to hire skilled professionals for roles such as marketing, sales, and customer support. Special skills like digital marketing expertise and product management will be crucial for success. Our budget estimate is $500,000, covering expenses for product development, marketing campaigns, and promotional activities. Join us in revolutionizing consumer safety with SecureShield! 8
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[name of your product] Presented by [TEAM Name] ___________ Date
New Product Launch • What type of protection will the product provide to consumers? • Explain how the product will help the people who buy it
How will you sell the new product? • Who will you sell the product to? • Will you sell this to a company (B2B) or directly to the customer (B2C)? • Where do you expect to find companies or customers who might be interested in buying this product?
Who will you need to hire to help support this new product? • What jobs will you need to fill? • What special skills may be needed?
Cost to launch the new product • What size ($$) of a budget will you need? • What are the things you will need to spend money on to have a successful launch of your new product?
Marketing the new product If you have time, you can design a brochure using the construction paper on your table